MACH Forward: Getting Buy-In and Making Adoption Stick in the Agentic Era

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Dec 16 2025 - By Alliance

When agentic technology works, the next challenge begins: getting people to trust it, adopt it, and change how they work.

As AI systems move from experimentation into daily operations, organizations are discovering that technical implementation is only part of the equation. The harder work is aligning stakeholders, overcoming resistance, and embedding new ways of working that last.

 

Danielle Diliberti (Sommsation) and Jason Cottrell (Orium) join Jasmin Guthmann (Accenture) to explore what it takes to drive adoption and sustain momentum when introducing new technologies across enterprises.

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