MACH Alliance @ eTail Germany

The MACH Alliance is proud to be a Media Partner for eTail Germany 2025

This event is taking place on March 18-19, 2025 in Berlin Germany.

eTail Germany brings together leading retailers and brands in Germany to discuss how they are focusing on adapting to market changes by enhancing digital capabilities and improving customer engagement, especially with rising costs.

We'd like to extend a warm welcome to all those end-user business and tech leaders attending the event to chat with us about composable approaches and the value of MACH.

Check out the Agenda and download the Attendee List and see the key industry players you will have the chance to connect with!

At eTail Germany audiences will gain practical insights on:

• Loyalty & Retention: Strategies for sustaining long-term customer relationships and creating adaptable, personalized programs that engage diverse demographics.
• AI & Gen AI: How AI is transforming retail by improving personalization, efficiency, and customer experiences, and its challenges of integration, data privacy, and preserving human interaction in AI-driven processes.
• Personalisation: How it is essential for driving engagement and conversions, and the challenges retailers face in scaling and ensuring consistency across digital and physical touchpoints.
• E-Commerce Platforms: Their significance for online retail, and their challenges with the struggle to choose scalable, flexible platforms that meet their needs and support seamless omnichannel experiences.
• SEM & SEO: How they drive traffic to online stores, and looking into the struggle of retailers to stay updated with best practices and integrate these strategies effectively into their marketing.
• CRM / CEM: How they are key to managing customer interactions and enhancing loyalty, and how to better integrate these tools with other operations to fully utilise customer data.
• Marketplaces: How they offer brands a cost-effective way to expand their reach, and how to deal with competition, differentiation, and managing multiple channels.