MACH Alliance at Shoptalk Spring 2026
Mar 24 - 26, 2026 - By Alliance
March 24–26, 2026 | Mandalay Bay, Las Vegas
The MACH Alliance will be onsite at Shoptalk Spring 2026, joining retail and technology leaders for one of the industry’s most influential gatherings.
This year, we are proud to be the host of the Speaker Lounge, creating a dedicated space for meaningful conversations with enterprise brands and ecosystem partners throughout the event.
On March 24, Jason Cottrell, President of MACH Alliance, will speak on the Discovery Stage alongside Amanda Cole, CMO at Bloomreach and Vice President of MACH Alliance, in the session:
“You Bought the AI. Where’s the ROI?”
Based on new research across 600 enterprise decision-makers, the session will explore why many organizations struggle to move AI beyond pilots and why companies with the right architectural foundations are six times more likely to achieve measurable AI ROI.
Power of MACH @ Shoptalk Spring 2026
A selection of member-led events happening around Shoptalk Spring 2026. Each event is independently hosted and has its own registration criteria and approval process.
Orium x Fluent Commerce x commercetools Jeep Adventure
March 23 (12:00–5:30 PM)
Join your peers alongside Fluent Commerce, commercetools, and Orium for an exclusive Jeep adventure with the Las Vegas Rock Crawlers. This fully guided tour allows you to drive or ride while exploring an off-road experience during the week of Shoptalk. Includes professional photos and drone footage.
Registrations are now closed!
ESW x Asendia Topgolf
March 23 (6:00–8:00pm)
Location: Topgolf (Las Vegas)
Casual networking event with golf, food, and drinks. Partner-focused event for ESW’s ecosystem to connect while in Las Vegas for Shoptalk. Co-hosted with Asendia and inviting existing and prospective partners
Invite-based. No direct registration link.
onX Community Night
March 23 (6:30–8:30pm)
Location: Skyfall Panoramic Bar & Lounge (Las Vegas)
Casual happy hour for operators, builders, and industry participants. Focus on how fulfillment systems can better connect through a shared, open standard. No pitches or demos — conversation only.
Amplitude x Twilio Dinner & Dialogue
March 24 (6:00 - 8:00 p.m)
Location: Momofuku, The Cosmopolitan (Las Vegas)
Join a small group of senior retail marketing leaders for a dinner during Shoptalk focused on how agentic ecommerce is reshaping growth, personalization, and decision-making. Discussion includes how AI agents are creating a hybrid customer journey and how teams are gaining visibility into both human and agent behavior. Covers experimentation, journey optimization, and real-time activation.
Amplitude, Twilio, TELUS Digital
If you are attending Shoptalk, we would welcome the opportunity to connect. Reach out in advance or stop by the Speaker Lounge to start a conversation.