MACH Alliance at Shoptalk Europe 2026

Jun 9 - 11, 2026 - By Alliance

June 9–11, 2026 | Fira Gran Via, Barcelona

MACH Alliance is the Discovery Stage Headline Sponsor at Shoptalk Europe 2026, Europe's home for retail innovation. We'll be on stage, in the halls, and in the conversations shaping what comes next for composable, AI-ready commerce.

If you're building for the agentic era, come find us.

Discovery Stage Presentations: You bought the AI. Where's the ROI?

Amanda Cole (CMO, Bloomreach & MACH Alliance VP) and Danson Huang (Global VP - Connected Commerce, Diageo & MACH Ambassador) will cut through the noise on what's actually blocking AI at scale, what the organizations getting real results are doing differently, and what needs to happen next.

  • Day 1 | Tuesday, June 9
    Discovery Stage 1 | 12:45 - 12:55 PM CEST
  • Day 2 | Wednesday, June 10
    Discovery Stage 1 | 12:10 - 12:20 PM CEST
Register Here
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Let's Connect at Shoptalk

Want to talk membership, composable architecture in the AI era, or the Agent Ecosystem? We'd love to meet you in Barcelona. 

Request a Meeting → info@machalliance.org