MACH Alliance at Shoptalk Europe

Jun 3 - 5, 2024 - By MACH Alliance

MACH Alliance will be at Shoptalk Europe 2024

Following the tremendous success of our US Roadshow at Shoptalk Las Vegas this past March, where we welcomed over 400 MACH enthusiasts, including leading brands, MACH Ambassadors, and 40+ member companies, we're back to do the same at Shoptalk Barcelona.

We'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect at Shoptalk Europe, and get ready to dive into the world of MACH.


  • Save the Date: June 3 – 5, 2024
  • Location: Fira Gran Via, Barcelona, Spainexhibition floor for all your MACH questions and connections requests.

Welcome Drinks: June 2

Kickstart your trip with Welcome Drinks at Skyfall Cocktail Club on Sunday, June 2 from 6 pm - 8 pm, where you'll network with the MACH community of certified vendors and Ambassadors. During Shoptalk, stop by and visit us at the "Meetup Lounge powered by the MACH Alliance” on the exhibition floor for all your MACH questions and connection requests.

Happy Hour: June 3

We are hosting a Happy Hour on the Shoptalk show floor on Monday, June 3 from 5 pm-6 pm in partnership with Google Cloud. If you're attending Shoptalk, please stop by!


Note: People attending the MACH Alliance Welcome Drinks on Sunday evening will be required to wear their Shoptalk Badge for entry. You can collect your badge on Sunday, June 2 between 2-6 PM at the Shoptalk registration desk located at the Fira Gran Via South Access - Level 0, Hall Europa, which is a short distance from the reception venue.

Event Agenda

Sunday, June 2

6 pm - 8 pm: Welcome Drinks at the Skyfall Cocktail Club, HYATT Regency Tower.

Monday, June 3 - Wednesday, June 5
Meet us at the Meetup Lounge powered by the MACH Alliance on the Shoptalk Expo Floor.
Happy Hour: 5pm - 6pm

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Why Attend?

  • MACH curious? Find out what MACH really means for your business and the impact going composable could have on your company's success.
  • Connect with MACH Ambassadors peers who share similar challenges and learn how they tackled them through organizational, cultural, and technological change.
  • Meet experts from MACH-certified vendors who can talk to you about the details and help make your digital transformation a reality.

Get the insights on why you need to be MACH-ready. Download our Annual Report.

For members only

We’ll be running a Content Studio. All member partners will have access. Contact cecily.shives@machalliance.org for more information.

In partnership with:

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