<h3>MACH Alliance will be at Shoptalk Europe 2024</h3>Following the tremendous success of our US Roadshow at Shoptalk Las Vegas this past March, where we welcomed over 400 MACH enthusiasts, including leading brands, MACH Ambassadors, and 40+ member companies, we're back to do the same at Shoptalk Barcelona.We'd like to extend a warm welcome to all those end-user business and tech leaders eager to connect at Shoptalk Europe, and get ready to dive into the world of MACH.<hr/><ul><li>Save the Date: June 3 – 5, 2024</li><li>Location: Fira Gran Via, Barcelona, Spainexhibition floor for all your MACH questions and connections requests.</li></ul><h4>Welcome Drinks: June 2 </h4>Kickstart your trip with Welcome Drinks at <a href="https://www.skyfallbcn.com/en/">Skyfall Cocktail Club</a> on Sunday, June 2 from 6 pm - 8 pm, where you'll network with the MACH community of certified vendors and Ambassadors. During Shoptalk, stop by and visit us at the "Meetup Lounge powered by the MACH Alliance” on the exhibition floor for all your MACH questions and connection requests.<h4>Happy Hour: June 3</h4>We are hosting a Happy Hour on the Shoptalk show floor on Monday, June 3 from 5 pm-6 pm in partnership with Google Cloud. If you're attending Shoptalk, please stop by!<hr/>Note: People attending the MACH Alliance Welcome Drinks on Sunday evening will be required to wear their Shoptalk Badge for entry. You can collect your badge on Sunday, June 2 between 2-6 PM at the Shoptalk registration desk located at the <a href="https://maps.app.goo.gl/GxQLD7GY26KD7qD76">Fira Gran Via South Access</a> - Level 0, Hall Europa, which is a <a href="https://maps.app.goo.gl/SW2mdokTnwNVH5K18">short distance</a> from the reception venue.

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<h2 style="text-align: center;">Event Agenda</h2>Sunday, June 26 pm - 8 pm: Welcome Drinks at the Skyfall Cocktail Club, HYATT Regency Tower. Monday, June 3 - Wednesday, June 5 Meet us at the Meetup Lounge powered by the MACH Alliance on the Shoptalk Expo Floor. Happy Hour: 5pm - 6pm

<ul><li>MACH curious? Find out what MACH really means for your business and the impact going composable could have on your company's success.</li><li>Connect with MACH Ambassadors — peers who share similar challenges — and learn how they tackled them through organizational, cultural, and technological change.</li><li>Meet experts from MACH-certified vendors who can talk to you about the details and help make your digital transformation a reality.</li></ul>Get the insights on why you need to be MACH-ready. Download our <a href="https://machalliance.org/annual-reports" target="_blank">Annual Report.</a>

Why Attend? 

We’ll be running a Content Studio. All member partners will have access. Contact <a href="mailto:cecily.shives@machalliance.org" target="_blank">cecily.shives@machalliance.org</a> for more information.

For members only

<h3>Orchestrating composable commerce with MACH-based ERP</h3>When considering the restrictions of legacy software, or the inhibitions of the suite-based approach that MACH addresses, one of the first technologies that comes to mind is enterprise resource planning, or ERP. Vendors in this space have been some of the keenest and most determined advocates of a suite-based, one-stop-shop strategy for technology investment.It is against this backdrop that Actindo’s vision of ‘how enterprise software should be,’ has led to the German vendor becoming the first MACH-Alliance certified, composable ERP and order management system.Bringing ERP into the composable era enables brands, retailers and manufactures to orchestrate any front-end, back-end or legacy system to use their data to accelerate workflows, and automate processes across systems, touchpoints, databases, data warehouses, and AI solutions.With a MACH-based ERP, these businesses can either deploy a flexible core solution or apply a scalable layer on top of an existing ERP to maximize the return on existing investment.Then, by using low-code tools that accelerate user uptake, Actindo enables individuals to exploit visual interfaces with simple logic and drag-and-drop features, instead of relying on extensive coding languages.This is part of the Actindo mission to help organizations accelerate the delivery of their digital initiatives with a MACH-based platform that breaks the reliance on IT for new digital strategies. In an era when all business is digital, businesses now aim for hours instead of months when it comes to launching new business models or capturing market opportunities.This shift has led Actindo to pioneer cloud ERP and then embrace the MACH approach to disrupt the traditional commerce stack. As the first MACH-Alliance certified ERP, Actindo has developed relationships to manage a unified customer experience across multiple composable commerce vendors.Actindo brings a reputation for intense innovation to these relationships. Actindo Core1 is a modern cloud-native hybrid platform, combining a headless digital commerce ERP and integration capabilities to enable advanced transactional business models that go beyond the limits of established ecommerce, retail, and desktop examples.The Actindo future is built on this rapid evolution of digital commerce that has been so prominent in recent years. As the platform has adapted and grown with the new demands of the market, Actindo seeks to capitalize on its extensive research and development, to deliver scale and transformational growth to companies throughout Europe and beyond.

Boris Krstic

MACH Alliance partnerships:

Actindo.com

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Actindo

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>MACH-driven technologies for the digital markets of today and tomorrow</h3>Following the unprecedented digital adoption driven by COVID-19, businesses face a critical issue: consumers are all online, but how does an organization keep them there? How can brands convince customers to choose them over the competition when the choice is almost frictionless?The response has been the development of personalized commerce experiences, driven by data. Bloomreach empowers brands to unify critical product and customer data and use those insights to power highly relevant journeys that span every digital channel. Bloomreach enables this with a suite of products that spans three core disciplines: Engagement, an omnichannel marketing solution, Discovery, AI-powered product discovery, and Content, a headless CMS.Whilst Bloomreach is a recent addition to the MACH Alliance, joining in November 2022, its road to certification began 24 months prior. Following a strategic commitment to a headless future, Bloomreach undertook a thorough evaluation of each of its products, through the lens of composable commerce. As a result of such a comprehensive focus, Bloomreach brings differentiated value to the MACH Alliance as the first solution in the community that offers a customer data platform with marketing automation. Bloomreach’s collaboration with customer MKM Building Supplies is an example of this commitment to MACH. MKM is a leading independent builders’ merchant in the UK.Based on a unique, customer-focused business model, MKM sought to modernize the digital experience it offered to its customers. This revolved around the development of a consumer-grade experience in a B2B market that has been dogged by legacy thinking and technology. Based on the Bloomreach Commerce Experience Cloud, connected to a new website built with Vue Storefront and BigCommerce, Bloomreach has delivered the technological backbone for composable growth in a market that saw some of the most profound pandemic impact.Looking to the future Bloomreach will leverage its customer data engine for real-time personalization, expand business tooling and data insights to accelerate ROI and accelerate adoption to deliver a connected personalized e-commerce experience.For further detail on MACH at Bloomreach please <a href="mailto: tjeerd.brenninkmeijer@bloomreach.com" target="_blank">contact the team.</a>

Raj De Datta

MACH Alliance partnerships

bloomreach.com

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Bloomreach*

Braze is a customer engagement platform that helps brands interact with customers across multiple channels.The platform enables marketers to collect and act on data from various sources in real time, supporting cross-channel messaging, journey orchestration, AI-powered experimentation, and optimization. Braze aims to help companies build and maintain customer relationships that support growth and loyalty.Braze was recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs and as a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024.The company is headquartered in New York and has 15 offices across North America, Europe, and APAC.For more information, visit <a href="https://www.braze.com/" target="_blank">braze.com</a>.

Bill Magnuson

braze.com

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Braze

<h3>Delivering pioneering experiences with MACH technologies</h3>It is a uncomfortable truth for many businesses, but a reliance on traditional, single-vendor technology platforms for system architectures, can put digitally mature, or even just digitally ambitious organisations at risk. They become trapped within a set of limited capabilities that can restrict their ability to grow, scale, and stay on top of technological trends. In short, these organisations risk getting stuck in the past.To satisfy both the users of today and tomorrow, organisations need to consistently deliver a best-in-class experience. As a global digital agency, pioneering technology and marketing to help brands stay ahead, DEPT® applies a boutique mindset to create integrated end-to-end digital experiences of this calibre every day.As early adopters of the headless approach to system architectures, DEPT® has relied on MACH to provide future-ready architecture solutions that support flexibility, stability, and a faster time-to-market.The agency believes that MACH is the key to delivering differentiated digital customer experiences. They leverage the capability of these technologies to solve the complexities that legacy systems struggle with. As a result, modularity, the reuse of data, and decoupling the customer experience layer from backend systems, have become a hallmark of DEPT®’s architecture implementations.A longstanding history of building headless solutions in the cloud, using microservices and APIs, drew DEPT® to join the MACH Alliance, as well as found partnerships with leading technology providers.DEPT® has also invested heavily in building it’s own MACH accelerator: DASH®. Pre-integrated with MACH products such as Contentful, Contentstack, Sanity.io, Kontent.ai, commercetools and Algolia, DASH® provides the building blocks for headless marketing and modern e-commerce sites. By providing a bulletproof foundation, DASH® also enables DEPT® to deliver projects faster than a traditional approach to development.Recent research has shown that demand for more modular, composable architecture is expected to grow <a href="https://www.mordorintelligence.com/industry-reports/composable-infrastructure-market" target="_blank">21.3% by 2026.</a> As proud technology and marketing pioneers, DEPT® sees its mission as ambitious but necessary. Now, as a member of the MACH Alliance, it looks forward to developing a powerful position that accelerates change by helping more organisations deliver future-ready experiences to their audiences.

Dimi Albers 

deptagency.com

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DEPT

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>Next Generation Order Management</h3>fulfillmenttools was established to help retailers and brands worldwide meet their customers' fulfillment expectations. The company leverages technological expertise and over 90 years of trading experience from the REWE Group, along with a decade of experience in order fulfillment, to provide solutions for the food and non-food sectors.Today’s consumers purchase products and services through a variety of channels, such as physical stores, e-commerce, social media, or live commerce. Their expectations, influenced by major players like Amazon, include seamless and timely shopping and fulfillment experiences across all channels, with information on availability and fast delivery. To succeed in this omnichannel world and meet customer expectations, retailers and brands need to integrate all their locations—from stores to dark stores, micro hubs, warehouses, and third-party locations via drop shippers and marketplaces—into their online commerce. This integration creates an intelligent and comprehensive network of inventory and fulfillment points, allowing retailers to serve their customers faster and more reliably.fulfillmenttools' software aims to simplify omnichannel fulfillment in retail. The Order Management System (OMS) digitalizes the fulfillment process, including available-to-promise, online store availability displays, real-time cross-site and cross-channel inventory overviews, intelligent order routing, picking and packing, shipping or customer handover, and returns. Their Global Inventory solution provides transparency about inventories throughout the entire store network, ensuring the desired goods are available where needed. The OMS consolidates all order and inventory data in one place, intelligently matching customer preferences with retailers’ complete sales network to enable optimal order processing.Their software aims to simplify omnichannel fulfillment in retail. The Order Management System (OMS) digitalizes the fulfillment process, including available-to-promise, online store availability displays, real-time cross-site and cross-channel inventory overviews, intelligent order routing, picking and packing, shipping or customer handover, and returns.The software’s modular and scalable architecture supports retailers and brands of various sizes, including those in the food, fashion, luxury, DIY &amp; garden, and consumer electronics industries. This design enables businesses to start with omnichannel fulfillment and expand their applications as they grow.As a member of the MACH Alliance, fulfillmenttools follows MACH principles, which focus on offering a flexible and scalable architecture. This approach allows each component of a retailer’s eCommerce infrastructure to be designed and developed by domain experts, providing an integrated end-to-end solution. The in-house development team in Germany uses the latest technology stack to ensure the platform remains future-proof.

Udo Rauch

fulfillmenttools.com

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fulfillmenttools

Rohit Goyal

inriver.com

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inriver

<h3>Closer and quicker – MACH integration at speed</h3>Integration between systems – as opposed to the creation of a monolithic, one system ‘to rule them all’ – is at the heart of the success of composability. Indeed, integration is now a discipline and is understood to be a source of competitive advantage.Having evolved from middleware projects taking hundreds of hours to code and implement to a modern, easy-to-use drag-and-drop platform, integration remains built on the principle that the faster – and better – systems can be connected, the faster and better the return.Patchworks has responded to this opportunity by developing an integration platform ‘as a service’ (iPaaS). The goal is to make it as easy as possible for companies to integrate systems through a low-code / no-code, microservices based SaaS platform. Businesses can accelerate integrations with pre-built system connectors and workflows that automates their infrastructure, cutting integration costs.This enables merchants to make effective business decisions with increased confidence, without having to worry about the technology. This is often most visible in order operations, although integration of numerous other systems is possible to create a comprehensive e-commerce experience.Recognising this need for collaboration, Patchworks joined the MACH Alliance to enable MACH vendors to integrate more quickly. By building on a microservices standard, Patchworks has already enabled commercetools to integrate to stores and ERPs at Trinny London, whilst elsewhere, projects with BigCommerce at The Fold have extended to multiple MACH members.Technical innovation underpins this ease of use and rapid return. Patchworks Connector Builder empowers users to add a system into Patchwork's vendor eco-system in minutes, making integration a matter of clicks not code. Patchwork's Connector Builder is also unique in its ability to wrap SOAP, REST and GraphQL APIs into one "connector" for systems with a heterogenous API stack.Looking to the future, Patchworks is actively developing a scripting AI tool to make integrating systems even quicker, and to provide business insights based on meta-analysis of business data. To maximise the value of existing, non-MACH investments, Patchworks is also building real-time integrations, and return and query systems, based on data from legacy and other systems. This has the potential to become the biggest disruption to date as enterprise agencies accelerate these mixed projects drastically.For more information on MACH at Patchworks, please <a href="mailto:darren.gallagher@wearepatchworks.com" target="_blank">contact the team.</a>

Jim Herbert

MACH Alliance Partnerships

wearepatchworks.com

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Patchworks

<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

valtech.com

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Valtech

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Want to know more about what’s next in the world of retail digital customer experience? Then you can’t afford to miss us at Shoptalk Europe.

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