How to Leverage Personalization with MACH: Optimizing Your Marketing Tech Stack

Feb 7 2024 - By Member

How to leverage MACH Architecture for omnichannel offer personalization?

Unlock the power of contextual promotions at scale. Join Amy Cannon, Technical Account Manager NA at Voucherify, Kasjan Kotynia, Lead Technical Account Manager at Voucherify, and Mark Galvin, VP of Strategic Program Development at Bloomreach, for this exclusive webinar.

Discover how MACH tools like Bloomreach Engagement and Voucherify Promotion & Loyalty Engine can revolutionize your approach to offers and help you drive sales, increase order value, and grow loyalty.

Say goodbye to the limitations of legacy platforms – MACH, with its Microservices-based, API-first, Cloud-native, and Headless architecture – paves the way for real-time personalization across all touchpoints.

In this session, explore the capabilities of the integration between Bloomreach Engagement, an AI-driven platform that empowers businesses to consistently deliver tailored commerce experiences across channels, and Voucherify, an API-first Promotion & Loyalty Engine.

Learn how you can leverage Bloomreach Engagement and Voucherify integration to:

  • Create personalized coupon codes and ship them omnichannel.
  • Engage loyalty members, informing them about their current loyalty balance and unique opportunities for rewards.
  • Issue personalized gift cards on special occasions such as anniversaries of first purchase or birthdays.
  • Inform customers about the latest discounts they are eligible for.

Brought to you by Bloomreach and Voucherify, proud members of the MACH Alliance, this webinar is your gateway to a new era of scalable and impactful digital promotions.


Date & Time: Feb 7, 2024 05:00 PM CET


Speakers

  • Amy Cannon
    Technical Account Manager NA, Voucherify

  • Kasjan Kotynia
    Lead Technical Account Manager, Voucherify

  • Mark Galvin
    VP of Strategic Program Development, Bloomreach