Ask an Ambassador: Vendors & End Users - Beyond The Sales Pitch
Jan 22 2026 - By Alliance
For the first time, we’re bringing together a vendor and an end user as co-hosts for Ask an Ambassador, putting both sides of the table into one open, honest discussion.
Vendors & End Users – Beyond the Sales Pitch
Sales conversations don’t always go the way either side hopes. Buyers want honesty and outcomes. Vendors want results and long-term partnerships. Somewhere in between, things can get messy.
Now add AI into the equation, and suddenly there’s a whole new layer of promises, platforms, and solutions up for sale. Agentic AI, orchestration, intelligence layers, automation. The stakes are higher, change happen faster, and the gap between pitch and reality can grow even wider.
This Ask an Ambassador session is an honest conversation about how to improve relationships. We’ll talk implementation realities, relationship dynamics, changes introduced by AI, stack decisions, and where things break down or align. It’s about working better together in a composable, AI-driven ecosystem.
Your Hosts
- End User: Kristen Liebert Vice President of Business Transformation, Rally House
Kristen leads large-scale transformation initiatives focused on scalability and sustainable growth. With deep experience navigating real-world change inside a fast-growing organization, she brings the end-user perspective on what actually works when AI and composable architectures move from roadmap to reality. - MACH Member: Tal Ofer Senior Partnerships Director, Cloudinary
Tal is a global eCommerce and SaaS leader with extensive experience in headless and composable commerce. He works closely with brands, vendors, and partners to align technology, AI capabilities, and business outcomes, bringing a grounded view on how relationships succeed beyond the initial deal.
