Ask an Ambassador: Driving Change, Getting Buy-In and Making Adoption Stick
Mar 17 2026 - By Alliance
Big transformations don’t usually fail because of technology. They fail when people don’t buy in, don’t change how they work, or quietly revert to old habits once the project team moves on.
This Ask an Ambassador session is a practical, honest conversation about what it really takes to drive change at scale and make adoption stick. We’ll focus on the messy middle: getting alignment, overcoming resistance, working with skeptical stakeholders, and turning delivery into lasting outcomes.
This is not a theory session. It’s about what actually works when you’re implementing change across complex, global organizations.
Your Hosts
- Meriel Neighbour, Head of Technology Delivery and Transformation @ River Island
Meriel leads large-scale global transformation programmes across digital, eCommerce, POS, ERP, and cloud platforms. With deep experience delivering MACH-based transformations in complex retail environments, she brings a grounded view on leadership, change, and adoption. Meriel has led programmes with significant board scrutiny, multi-million budgets, and high delivery pressure, ensuring solutions are not just delivered, but adopted and operated long-term. - Danielle Diliberti, Chief Executive Officer @ Sommsation
Danielle is a CEO, investor, and former financial services and consulting leader with experience spanning technology, operations, and organizational change. She brings a business and leadership perspective on driving adoption, aligning teams around change, and balancing innovation with real-world constraints. Danielle focuses on bridging strategy and execution, ensuring change translates into sustainable business impact.
