Theme: Introducing Checkout Flows
Checkout is a brand’s make or break moment. Brands pour resources into personalizing their customer journey, but often leave checkout untouched, leaving brands with an average cart abandonment rate of 70%. At Bold, we’re changing this by creating the Composable Checkout category. Composable checkout is a critical building block for brands, let’s be Bold together.
WHAT TO BUILD:
MACHathon participants will develop innovative prototypes of tailored checkout flows focused on increasing conversion, AOV, and LTV. Example checkout flows will be provided to inspire ideas. Bold will fund a marketing campaign to showcase the winner’s prototypes.
THE GOAL:
Create prototypes of products, services and ideas that are able to generate economic value that uses open data, open-source libraries, public APIs, frameworks for fast prototyping and software development a new checkout flow (solution) for brands that enable them to increase conversion rates, AOV and LTV
WHAT TO SUBMIT:
Demo Video - Your video should include a demo of your working application
Architecture diagrams of your solution - as well as a few slides or a document explaining why they chose the tech stack they used.
Live URL or any other way in which your project can be accessed.
TIMING:
- Kick off announcement: January 15, 2024
- Registration opens: January 15 2024 - February 16, 2024
- Submissions: March 4, 2024 (11:59 PM CST)
- Judging by MACH Ambassadors March 6 - March 14, 2024
- Announcement of winners - Shoptalk MACH Haus March 18.
- Registration link: The Checkout MACHathon
Eligibility:
Q: Who can participate?
A: Anyone can. Anyone can sign up with friends or colleagues as a team.
We especially invite:
- Staff and partners from MACH Alliance members
- Companies who consider going composable and want to try out a proof of concept
- Anyone with a passion for getting their hands on this tech
Q. What skills do people need to sign up?
A. We're excited to see your wildest ideas become reality. Since diverse teams create the best outcomes, we encourage you to get diverse skills on board. So, if you can, team up with product thinkers and business thinkers develop your idea from global relevance to actual product development.
However, don't worry if your team doesn't have the diversity yet. Just join us to see your grand idea come to life!"
Q. What components can participants work with?
A. MACH Alliance members are making their products and knowledge available and you’ll find your way through a properly stocked sandbox, relevant demo’s and webinars to help you create what you need.
Q. How concrete does my idea have to be to sign up?
A. To sign up, all you need is some free time between the January 15th, 2024 - February 9, 2024, 11:59 CST.
Q. How much time should participants be available?
A. We suggest that every participant has at least 15 hours available throughout the week to be productive enough.
The more time participants can spare, the more advanced the proof of concept will probably be.
Q. What are some examples of projects?
- QR Checkout - Capitalize on non-website traffic by making every brand interaction shoppable
- Checkout on video - Enable live, real-time purchases in a video
- Augmented Reality - increased conversion due to increased engagement
- To name a few - Types of Checkout flows
Q. What is the prize?
A. There is the overall opportunity to show what you can do with hyper modern and composable tech - we’ll help you promote your proof of concept and create a stage to show the examples of possibility.
Q. Do you have to use MACH Alliance vendor products? If so, how many?
A. We expect that the teams want to use products or components from MACH Alliance members in their projects and we will make those available. This is not an obligation but will be part of the judging framework.
Teams using their own API first, Cloud native, Microservice components are absolutely free to do so.
Requirements:
Submissions of projects: All elements by Monday, March 4, 2024, 11:59 pm CST.
- MACHathon teams are required to submit:
- 3 - 5 min video of their solution by It is up to you to decide how simple or elaborate you want your video to be
- Presentation which includes all the technologies being leveraged in the checkout flow
- Architectural diagram
As the main cornerstone of the jury’s decision, however, the video should give all judges a good understanding of the team’s project, where they are coming from and why they chose this specific project, how they set up their project, which technologies they used, what their team results of the MACHathon are and if and how they expect to take their project forward after the MACHathon.
In addition to the video, teams should submit architecture diagrams of your solution as well as a few slides or a document explaining why they chose the tech stack they used.
Lastly, teams should submit a live URL or any other way in which their project can be accessed.
Teams can also decide to add more material, however, it’ll be up to the judges to decide if they want to take those additional materials into consideration or not.
Rules and Regulation: MACHathon Full Rules
Registrations are open
In Partnership with:
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