Business impact
Having developed the largest digital ecosystem in the automotive industry, Volkswagen has already realized specific benefits from its strategy:
Reduced management burden as the headless architecture means that Volkswagen only needs to add a new product data once and all channels update automatically
The first capabilities are already available in Germany, including the sale of stock Audi vehicles and online requests for the new Volkswagen ID.3 electric car
Challenge
Across multiple brands, extensive product choices, and hundreds of digital channels, the Volkswagen Group sought to develop and launch a centralized, cloud-based, e-commerce solution as part of a digitization strategy to enable full commerce functionality through online channels for the first time.
Strategy
Volkswagen Group began an ambitious, MACH-based digital transformation strategy that uses microservices to sequentially deliver e-commerce capabilities across multiple brands, and various touchpoints, spanning sales, parts and services.
Method
- commercetools was selected as the commerce engine using microservices to push Volkswagen Group’s digital strategy forward
- commercetools is deployed on Amazon Web Services (AWS), pulling together microservices and cloud to increase agility and speed
Read the full case study here.
MACH Alliance partnerships
German automotive manufacturer Volkswagen is the flagship brand of the Volkswagen Group, the largest automotive manufacturer (by worldwide sales) in 2016 and 2017.