Challenge:

PLLAY sought to create a video game wagering platform that was fast, reliable, and determined a winner right away — with stress-free payouts for the victors.

Strategy:

PLLAY implemented a fresh brand look, incorporated innovative technologies, and ensured compliance and regulations were met every step of the way to create a best-in-class experience.

Method:

Apply Digital built a robust composable product feature set, and used AWS to make PLLAY hugely scalable, showing off the potential of next-generation technologies. This included extensive testing with the gaming community.

Apply Digital used computer vision, an AI technology, to give PLLAY’s platform the ability to ‘watch’ gameplay in action — and make split-second decisions about the rightful victor. They used the blockchain for a secure, transparent record of all wagers.

They also achieved compliance with regulations by building a modular tech stack that would allow different identity solutions to be used and changed based on need. This meant launching to the Apple App Store was seamless.