Challenge

Unobravo struggled with activating dormant users and maintaining a steady influx of new customers. Their email marketing stack did not allow them to target campaigns or engage users through mobile channels. Their in-house coupon system was restrictive, hampering strategic campaign creation. As they scaled, Unobravo required a solution that could grow with them, offering enhanced targeting and multi-channel promotional capabilities to drive engagement and meet their business goals.

Strategy

Unobravo focused on adopting MACH-certified solutions to enhance customer engagement. They needed omnichannel, personalized communications, and to expand their promotional strategies which included personalized promotions, influencer marketing, and referral programs.

Thanks to the headless nature of MACH solutions and the flexibility of at REST APIs, the implementation was quick and straightforward. Within a few weeks, Unobravo could support key promotional use cases, such as referrals and personalized promo codes. Unobravo was able to introduce contextual messages with personalized incentives and built various workflows to increase customer engagement and prevent churn.

Method

Unobravo leveraged Voucherify as their MACH-certified Promotion Engine to deploy referrals and other incentives across their web and mobile applications, ensuring a consistent user experience at every touchpoint.

Thanks to its composable nature, Voucherify easily integrated with Braze CEP via Braze’s Connected Content feature, enabling the assignment and sharing of unique promo codes and referral codes via all Braze-supported channels, mainly focusing on emails and push notifications.

This integration also streamlined data management between the two platforms. While Braze serves as the primary platform for managing customer data, Tableau is used for additional data analysis.

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