Challenge

Bergey's Truck Centers, a family-owned commercial truck dealership network operating 25 locations across Pennsylvania, New Jersey, Delaware, and Maryland, faced three mutually reinforcing barriers to growth: friction for customers trying to buy parts, friction for employees trying to serve them, and friction in the operating model required to scale digital commerce.

On the customer side, buyers depended on service reps to manually locate inventory, confirm pricing, and assemble orders across disconnected systems. Hold times were long. Customers lacked self-service access to order status, which increased inbound call volume and made routine post-order questions expensive to answer. Repeat purchasing still required counter or phone interaction, limiting digital adoption among regular commercial buyers. When a part was unavailable, identifying eligible alternatives was manual and slow, directly reducing conversion opportunities.

For employees, serving a single customer order often meant moving across multiple platforms and two Procede ERP instances. Managing inventory across 25 locations and two ERP instances introduced delays, inconsistency, and avoidable operational effort. Legacy tooling made it harder to attract and retain employees who expected modern digital workflows.

At the operational level, Bergey's had no credible path to digital self-service without major custom IT investment or a costly systems integrator. A catalog of 245,000 parts across 448 brands required automated enrichment and governance that manual maintenance could not scale. Without pre-rendering, product pages were not fully visible to search engines, limiting organic discovery. Meanwhile, digital-first competitors were raising expectations for self-service, accuracy, and speed that Bergey's could not meet through phone-and-counter ordering alone.

Strategy

In May 2023, Bergey's Truck Centers went live on PhaseZero CxCommerce, a MACH Alliance Certified platform. Rather than replacing core systems, PhaseZero's industry-ready approach, including pre-built integrations for Procede ERP, Plytix PIM, TaxJar, and supporting operational services, enabled Bergey's to launch a unified B2B commerce experience without hiring new IT staff or relying on a large systems integrator.

The platform was designed with clear separation of concerns. The storefront at shop.bergeystruck.com separates the customer experience layer, including search, catalog browsing, pricing display, account workflows, and checkout, from the backend systems that manage inventory, pricing, tax, content, communications, and monitoring. Procede ERP remained the system of record for inventory, customer accounts, pricing, and order management across all 25 locations, integrated without changing existing dealer workflows.

Plytix PIM synchronizes product data across 245,000 parts, 448 brands, and 66,000 interchanges, reducing manual catalog maintenance and improving data consistency. TaxJar automates multi-state sales tax calculation at checkout. Prerender ensures catalog pages are fully indexable by search engines. Vimeo delivers embedded product demos and installation guides on part pages. A full suite of operational services, from SendGrid for transactional email to Honey Badger for application monitoring, supports the 14-integration ecosystem.

Following the initial launch, Bergey's progressively expanded capabilities through 2023 and 2024, adding AI-driven search, transactional communications, monitoring, address validation, and location-aware commerce services. Late 2024 additions including Prerender, Vimeo, Google Tag Manager, and VIPAR catalog integration were layered into the architecture without storefront downtime or reimplementation. PhaseZero managed all 14 integrations as the single accountable partner, with no systems integrator required.

Impact

All metrics are from January 2025 or later, more than two years after the May 2023 launch, demonstrating durable business value rather than short-term post-launch lift. 2025 was Bergey's strongest growth year on the platform.

Bergey's achieved 92.3% year-over-year digital sales growth and reached 5x online sales versus the pre-platform baseline, reflecting a clear shift from a phone-led, counter-dependent ordering model to a trusted self-service digital channel. The platform reached a 9.6% conversion rate, more than three times the typical B2B ecommerce benchmark of 1% to 3%.

Customer engagement improved significantly. Session growth reached 123.7% year over year, driven in large part by Prerender ensuring that all 245,000 parts pages were indexable and discoverable through search engines. Search volume grew 9x, one of the clearest indicators of customer adoption, reflecting both AI search adoption and growing trust in catalog accuracy. Vimeo product and how-to content on part pages reduced support friction by helping customers self-serve installation guidance without calling a branch.

Operationally, Bergey's deployed, operated, and scaled a 14-integration commerce ecosystem with zero new IT hires. Employee adoption reached 68% across 25 locations, showing the platform was practical for how parts professionals actually work. The composable model scaled with the business over time: more than two years after launch, Bergey's continued to deliver strong growth without platform re-architecture, new IT hires, or systems integrator dependency.

Composable architecture in action

Bergey's demonstrates composability as an operating model, not just a technical design choice. The architecture combines clear separation of concerns, interoperability through APIs, modular service boundaries, and proven extensibility in a real industrial B2B environment.

All 14 services are connected through bounded API contracts. Each integration performs a defined role and can evolve independently without rebuilding the entire system. The storefront experience is decoupled from the ERP. The ERP is decoupled from product data enrichment. Catalog services are decoupled from tax, communications, analytics, and monitoring.

A core proof of composability is the ability to add, improve, or replace components without rebuilding. Bergey's demonstrated this in production by adding Prerender, Google Tag Manager, Vimeo, and VIPAR after go-live without disrupting the storefront or ERP foundation. Because integrations are modular and API-bounded, individual services can be upgraded or swapped without a full replatform.

Critically, the project also demonstrates that non-MACH certified systems are not blockers. Procede ERP, VIPAR, and Plytix are not certified members of the MACH Alliance. They did not need to be. PhaseZero's MACH certification serves as the API-first layer that absorbs the integration complexity of non-certified systems and exposes clean, composable commerce capabilities to the business. This is a replicable model for the entire manufacturing, distribution, and industrial parts sector, and represents a meaningful expansion of what composable architecture can achieve beyond its traditional retail strongholds.