Business impact
The new site went live as new products and packaging arrived in the UK stores. It is now set to be deployed in multiple countries, building on the fact that:
The website was delivered in six months – three months ahead of schedule
The new architecture has reduced the time taken to train content managers from weeks to hours
Both the new UK mobile and desktop experience a higher proportion of return visits, and the number of pages viewed per visit is increasing
Challenge
As Alpro evolved from a manufacturer of ‘alternative’ products into a more health-conscious mainstream, it sought to develop mobile-first digital experiences, including a brand-new website to span 32 markets. This would not only reflect the evolution within Alpro, but also keep its audience and market engaged.
Strategy
Alpro chose a MACH approach that would provide flexibility and a fast, easy interface for content creators to create experiences and campaigns quickly throughout the target markets.
““The move to MACH has allowed us to grow our digital presence. We can provide experiences true to the brand while still making it relevant to local audiences.” ”
– Ralph Urmel, Senior International Digital Experience Manager, Alpro
MACH Alliance partnerships
A certified B-corp, Alpro manufactures and markets a range of plant-based products, spanning foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats and coconut.
