Add to cart rose nearly tenfold among engaged shoppers, measured against a control group.
RONA Bilingual Product Insights Agent
Shoppers get answers about a product, in their own language, without leaving the page they are on.
An agent on every RONA product page that answers shoppers' home-improvement questions in English and French.
What the agent does
Answers each shopper's question on a product page by itself, using that product and its catalog context, in English or French.
- Brand
- RONA
- Built by
- Constructor, which built and runs the Product Insights Agent
- Contributed by
- Constructor (Product Insights Agent, built and operated)
- Industry
- Retail
- Audience
- B2C
01
The problem
Why this exists
Home-improvement shoppers arrive at a product page with a project in mind and a question about whether this product fits it. When the page cannot answer, they leave to search elsewhere or call a store.
Read more
RONA serves shoppers in both English and French, so any answer has to come back in the language the shopper is using, from the same catalog.
02
Outcomes
What changes when this is in place
- Shoppers ask questions on the product page and get answers drawn from that product and its catalog context.
- The same agent serves English and French shoppers from separate indexes built from one catalog feed.
- RONA added the agent without changing its core commerce platform, and its interaction data feeds RONA's analytics.
03
How it works
Architecture
RONA sends product data from its ecommerce environment to Constructor through API-based catalog feeds, which create separate English and French indexes.
Read more
On each product page, the Product Insights Agent uses that product and its catalog context to answer shopper questions. Interaction data flows back into RONA's analytics.
The agent works within RONA's existing storefront and data systems, with no changes to its core commerce platform.
Open standards used
REST APIs
Tech stack
Constructor Product Insights AgentAPI-based catalog feedsSeparate English and French indexes
Next step
Request an intro
Constructor is behind this solution. Ask about answering product questions in more than one language, and the MACH Alliance will put you in touch with the person who can answer.
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Everyone credited on this solution
- ConstructorProduct Insights Agent, built and operated
Every organization named here has a page listing the rest of its work on the Hub.
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Verification
Contributor submission
The detail on this page comes from the contributor's own account of their own work. The MACH Alliance reviews a submission before publishing it and does not independently verify the figures in it.
What this page does not establish
- No performance figures were shared: the submission does not report conversion, engagement, or deflection results.
- The submission does not name the model behind the agent or describe how answers are checked before they reach shoppers.
Where this came from
Drawn from a description Constructor submitted on Oct 27, 2026, which RONA approved for publication.
Status: Live in productionAdded Oct 30, 2026A listing is an editorial decision, not a MACH Alliance certification.
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