Delivering insight and intelligence to drive iterative improvement throughout composable commerce

In an omnichannel world, continual evolution is mandatory. The low barriers to entry for eCommerce mean that competition is fierce and frequently refreshed as new companies enter the market. In order to grow revenue and remain profitable, retailers and brands must deliver the very best, frictionless customer engagement in order to drive a higher lifetime value.

This demands insight and intelligence into the customer experience, not just periodically, but as a continual, recurrent basis for change. As marketers and merchandisers plan and orchestrate their campaigns, they need decisions fuelled by insights and data, rather than intuition and habit.

Mapp Cloud is an insight-led customer experience platform that unlocks the potential for this constant change. Mapp uses AI-powered insights and marketing analytics to trigger personalized marketing activities, optimize campaigns in real-time, and build connected customer experiences across the entire journey.

The insights help businesses identify emerging opportunities before their competition. This creates first mover advantage, with a better customer experience, driving increased revenue. To do this, Mapp offers headless, API-based analytics and a Smart Assistant with advanced AI capabilities. This is then combined with enhanced connectivity to all major eCommerce apps and solutions.

Such a collaborative perspective inevitably led Mapp to the MACH Alliance. Whilst Mapp will bring extensive expertise in marketing automation, customer data platform (CDP) development, and analytics to joint projects, its main interest is the extensive testing and iterative development within most MACH strategies. Because Mapp Cloud provides instant insights into what works and what doesn’t, surfacing thousands of improvement opportunities repeatedly, it can offer huge scope for change through iterative, insight-driven improvement programmes.

Other notable Mapp innovations that will feature in these partnerships include Data Streams. These allow businesses to stream granular behaviour data to a JSON endpoint, enabling real-time, precise analytics, fraud detection, in-house recommendation, and personalization.

Elsewhere, Mapp Revenue Monitoring instantly informs marketing and merchandising teams of spikes and dips in eCommerce revenue. This new development leverages AI to analyse and explain the change – and source data is already being extended to include factors such as local weather, social media activity and competitor promotions.

Such examples of insightful, data-driven business evolution will ensure that both Mapp and MACH continue to feature in the technology plans of eCommerce brands and retailers looking to refine and optimize customer experience.