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MACH X: Amsterdam
Creating a new version of commercial return with agentic solutions.
Operating in a new paradigm of unpredictable outcomes.
A story of ambition and consideration.
As adoption accelerates, it's time to move from reacting to proactively building a new operating model.
Tackling everything your CISO needs to know, from policy to managing Shadow AI.
As teams launch and manage hundreds of agents around the business, we face up to one of the new challenges - managing and optimising each agent and considering autonomy in each instance.
We've learned the hard way that clean data is essential to embrace AI within the organization, but that's harder than it sounds. Should you shrink wrap or clean house - what alternatives are there?
When data arrives fast and with accuracy (and insight) - decisions become better, fairer, and simpler. Who runs the business now?
Large enterprise needs a Sovereignty strategy to fuel adoption and bring governance on board. We tackle the thorny issues around risk in a world dominated by U.S. LLMs.
A hands-on introduction to agent architecture. Learn the four core patterns, then build with them. Open to business users and technical builders alike.
A practical session explaining the ways in which to protect enterprise IP when LLMs are U.S. based and the EU has no domestic models to use. Governance policy dovetailed into managing data integrity.
A session on the technical and organizational changes needed for agent-based systems living among modern SaaS and Legacy. We explore software life expectancy, building in an unstable technology environment, and good old transformation.
From efficiency to uplift, inspired by a business moving towards a rapid transformation. Our audience will join together to discuss bringing a strategy together.
Security teams are adopting responsibility for helping the business to trust the data its decisions are built on. How will they execute?
Resilience means something new in the age of rapid LLM progress and shifting infrastructure. Tech leaders now must build for strength and performance while avoiding lock-in. With pricing set to shift dramatically in the months ahead, true resilience also means choosing a partner ecosystem built to last.
Agents at production scale bring efficiency and predictable returns, but the LLMs behind them will likely start costing more soon, so we need to think carefully now about a viable operating model for the new stack.
Reworking marketing in an AI world, robustly proposing new roles that create better outcomes where all marketing is digital.
Five topics:
Certain vendors can avoid and obfuscate, staff build but ultimately do not own, so who is accountable for the automation and intelligence?
Business intelligence is the first area to become democratized, so how do you govern poor decisions from missing or "probabilistic" information?
Avoiding Blind Faith in an era that is about "when" not "if."