Challenge

Before their transformation, TELUS struggled with multiple, disparate CMS platforms, leading to high costs, inefficiencies, and hindered collaboration. Teams were building branded experiences without reusing work, sharing ideas, or receiving design or code updates.

Strategy

Their adoption of a headless CMS provided a unified content management system, enabling them to deliver content seamlessly across various devices and channels.

Moving to an API-first, cloud-native architecture was crucial in consolidating content management and reducing inefficiencies. However, they still faced the code bloat, siloed development, and operational challenges that accompany multiple CMSs and overlapping CSS files with no single source of code or design truth.

• Teams constantly reinvent the wheel
• Inconsistent customer experiences
• Builds and updates take longer

A more holistic, composable approach was needed.

Method

The integration of Uniform allowed TELUS to empower its business users by leveraging low-code/no-code capabilities, enabling marketers and designers to create and manage reusable UI components without requiring developer support.

As part of their transformation, TELUS adopted Contentful as their headless CMS to unify content management across web and mobile platforms.

With marketers building elements like banners and carousels–”authoring” the components themselves–developers were free to focus on higher-priority tasks like security and performance improvements, significantly reducing development workload and enabling faster responses to business needs.

This solution’s support for reusing components across different brands and applications further amplified their efficiency and immense anticipated return on investment based on recyclable content duplication, time saved, and scalable structured content via AI.

TELUS’s adoption of MACH technologies provided a flexible and scalable foundation for their digital infrastructure. This allowed seamless integration of various tools, including Google Cloud Platform (GCP), into a unified composable ecosystem.

• Flexibility: TELUS’s MACH-based architecture allows them to adjust and evolve their technology stack without disrupting their overall strategy.
• Adaptability: In the ever-changing digital landscape, agility and confidence are crucial in allowing for continuous optimization and innovation.
• Freedom: The independence to interchange tools and take advantage of innovations in the broader market underscores the long-term value of their strategic approach.

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