<h3>Complete control over your content</h3>For many enterprise organizations, governance is critical to ensure content is consistent and trustworthy. As omnichannel strategies have evolved, the operational aspects of ensuring this compliance has become a central concern of many marketing leaders.Kontent.ai is a headless content management system that enables organizations to have complete control over content to speed up time to market and engage meaningfully with audiences across channels.In the Kontent.ai platform, governance underpins all operations and workflows. Content creators collaborate in real time, making it easier to land on the best ideas, reduce bottlenecks, and maximize the impact of everything that’s created. As an API-first cloud-native solution, developers can use their favorite technologies, languages, and frameworks to deliver seamless experiences that look and feel great on any channel.One example of the innovation that this focus on governance and control has created are collections and spaces in Kontent.ai. Organizations can mirror both their teams' structures and their specific channels, using collections to group related content and users, and spaces to provide channel-specific context for content.Collections grant specific teams, regions or departments access and permission to content relevant only to their scope, while still imposing centralized control through a shared content model and configuration. Spaces define boundaries for channel-specific content, and provide separate page previews for multiple sites within a single Kontent.ai project.This allows companies to run multiple sites, brands, or regions from a single project, instead of needing new instances for each variation.Having been spun out from its parent organization in July 2022, Kontent.ai quickly orientated towards the MACH Alliance and – as a cloud-native headless solution - met certification standards.One of the main topics in the development of these partnerships has been the evolution and championing of ‘composable AI’. By selecting and assembling a set of preferred artificial intelligence (AI) solutions in support of specific workflows, use cases, or delivery channels, organizations can decide exactly how to satisfy their needs and experience tangible results. Kontent.ai is already initiating collaboration with other MACH Alliance members to grow advocacy and drive innovation in this area.Elsewhere, Kontent.ai has developed innovations around defining multiple workflows in a single project, to deliver a superior authoring experience. The platform has also been developed to enable growth by ensuring consistency across languages and regions. As a headless solution, Kontent.ai enables omnichannel strategies, but also helps enterprises manage multiple websites intuitively by simplifying multisite complexity and multi-site visual editing.For further detail on MACH at Konent.ai, please<a href="mailto:vojtech.boril@kontent.ai" target="_blank"> contact the team.</a>

Mark Ruddock

<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: peter.bruun@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

MACH Alliance partnerships

akqa.com

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AKQA

<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Brent Bellm

bigcommerce.com

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Big Commerce

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

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commercetools

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary

<h3>Delivering pioneering experiences with MACH technologies</h3>It is a uncomfortable truth for many businesses, but a reliance on traditional, single-vendor technology platforms for system architectures, can put digitally mature, or even just digitally ambitious organisations at risk. They become trapped within a set of limited capabilities that can restrict their ability to grow, scale, and stay on top of technological trends. In short, these organisations risk getting stuck in the past.To satisfy both the users of today and tomorrow, organisations need to consistently deliver a best-in-class experience. As a global digital agency, pioneering technology and marketing to help brands stay ahead, DEPT® applies a boutique mindset to create integrated end-to-end digital experiences of this calibre every day.As early adopters of the headless approach to system architectures, DEPT® has relied on MACH to provide future-ready architecture solutions that support flexibility, stability, and a faster time-to-market.The agency believes that MACH is the key to delivering differentiated digital customer experiences. They leverage the capability of these technologies to solve the complexities that legacy systems struggle with. As a result, modularity, the reuse of data, and decoupling the customer experience layer from backend systems, have become a hallmark of DEPT®’s architecture implementations.A longstanding history of building headless solutions in the cloud, using microservices and APIs, drew DEPT® to join the MACH Alliance, as well as found partnerships with leading technology providers.DEPT® has also invested heavily in building it’s own MACH accelerator: DASH®. Pre-integrated with MACH products such as Contentful, Contentstack, Sanity.io, Kontent.ai, commercetools and Algolia, DASH® provides the building blocks for headless marketing and modern e-commerce sites. By providing a bulletproof foundation, DASH® also enables DEPT® to deliver projects faster than a traditional approach to development.Recent research has shown that demand for more modular, composable architecture is expected to grow <a href="https://www.mordorintelligence.com/industry-reports/composable-infrastructure-market" target="_blank">21.3% by 2026.</a> As proud technology and marketing pioneers, DEPT® sees its mission as ambitious but necessary. Now, as a member of the MACH Alliance, it looks forward to developing a powerful position that accelerates change by helping more organisations deliver future-ready experiences to their audiences.

Dimi Albers 

deptagency.com

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DEPT

<h3>Engineering Digital &amp; Physical Experiences Using MACH Principles</h3>Faced with the inherent complexity of modern architectures, choosing the right partner is just as important as finding the correct technologies. This is made even more challenging as many brands must look beyond digital, into the physical space, to create data-driven, customer-centric omnichannel experiences, combining hardware, software and experiential prototyping.Building upon nearly three decades of software engineering heritage, EPAM is a global digital transformation services provider that combines both digital and physical product development alongside engineering services.Its dedicated e-commerce practice boasts more than 1,450 specialists that provide a range of services spanning consulting, customer and employee experience, user interface (UI) development, change management, technology portfolio assessment, composable ecosystems, legacy migration, commerce and headless capabilities and more.EPAM directs these services in accordance with two core objectives. Firstly, EPAM seeks to become the world’s leading digital transformation services company and partner for adaptive businesses.Secondly, it aims to redefine the digital experience sector to prepare for huge incoming shifts in media, front-end and back-end platforms, and technologies designed with humans at the center. This has inevitably led EPAM to become a business leader in the composable and MACH-based space.As a founding member of the MACH Alliance, EPAM is particularly active within the community. EPAM has a dedicated MACH competency with designers and engineers trained and certified in one or more MACH platforms.This investment is driven by a goal of bringing together like-minded companies and experts with a similar technology vision to drive next-generation digital experiences, which meet and exceed the growing expectations of modern users.EPAM engages in multiple projects with other MACH Alliance members, as well as joint marketing campaigns, thought leadership, in-person events, MACHathons and conferences.A recent example of these collaborations saw EPAM work alongside Contentstack, Algolia and commercetools to implement new eCommerce capabilities at the global bakery ingredient manufacturer, Dawn Foods.EPAM continues to invest heavily in MACH-related innovation. Enginiety, an EPAM company, recently developed IPA.C (Integration Platform Accelerator for Commerce), which complements modern, headless architecture by providing a unique progressive web app (PWA) customer experience, and the ability to connect to any backend. Innovations such as these lay the groundwork for EPAM to continue engineering a MACH-based future across diverse markets.For further information on MACH at EPAM, please <a href="mailto:wfbmach@epam.com" target="_blank">contact the team.</a>

Arkadiy Dobkin 

epam.com

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EPAM

<h3>Bringing sustainability to the MACH discussion</h3>In the hyper-competitive system integrator market, those agencies and businesses that have embraced MACH and built entire practices around the approach, have rapidly evolved into outcome-based, digital transformation pioneers. Examples of connected products and experiences, modern use of data and increased efficiency are plentiful. But, even in this elite league, there is differentiation.As a certified B Corp, Kin + Carta has committed to using business as a force for good. Like so many other digitally native technology consultancy firms, Kin + Carta makes being a socially responsible business that champions inclusion, diversity and equality, a non-negotiable, strategic objective.This does not impede commercial capability: Kin + Carta’s experienced specialists across the globe leverage their expertise to provide an end-to-end service backend for the world’s most innovative companies.Digital strategy teams support the research and product or service designs that clients need, which are then transitioned to creative and engineering teams to bring these visions to life.MACH-based architectures have become a key facet of developing sustainable, effective business.Indeed, they are now the go-to strategy for the enterprise organizations that contact Kin + Carta, looking for technology to improve scale, agility, and speed to market.This crystallized in Kin + Carta joining the MACH Alliance in May 2022. Having already delivered multiple headless implementations, the agency sought to be part of a community that shares its passion for innovative MACH solutions and is open to sustainable ways of business.Kin + Carta already collaborates with other MACH Alliance members.One notable project saw a MACH-based implementation for a disruptive car subscription service. The project included the service design and implementation across leading vendors including AWS, commercetools and Contentful. Projects such as this show the connective power of technology, data, and experience to accelerate digital roadmaps, rapidly innovate, modernize systems, and optimize teams for continued growth.However, as a Certified B Corp, the Kin + Carta ‘triple bottom line’ focus on people, the planet, and profit is at the core of these engagements.Deploying the latest MACH technology and thinking, Kin + Carta uses sustainability as a thread that runs through the entire product lifecycle from conceptual foundations, through the build process, and infrastructure and technology choices that ultimately deliver the experience. As a member of the MACH Alliance, they look to continue partnering with like-minded technology providers as a real force for change.For further detail on MACH at Kin + Carta, please <a href="mailto:Leigh.Riches@kinandcarta.com" target="_blank">contact the team.</a>

Kelly Manthey

kinandcarta.com

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Kin + Carta

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

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Netlify

<h3>Pioneering MACH-driven content operations</h3>In an age where content is king, the infrastructure and processes that are required to create content across an organization have become a source of competitive advantage. The ‘how’ of content operations (or ‘ContentOps’) has become just as important as the ‘what’ of content creation.Businesses have become used to the idea that a specific piece of content can yield massive business impact – often seen in demands to create a video that will ‘go viral.’ However, improvements to the uploading, storage, organization, optimization, and publishing of content and media assets, for both websites and mobile applications, are just as critical for E-commerce businesses.Scaleflex enables this Digital Asset Management and Web Performance Optimization for more than 1,300 customers.Driven by a goal to simplify the management of content operations and deliver seamless digital experiences, Scaleflex strives to make the web faster by providing scalable, dependable, and affordable cloud services that deliver world-class content operations.As a headless solution, Scaleflex is a passionate advocate of composable technologies to streamline content operations.Scaleflex helps tech and business users access modern digital asset management APIs to build custom front-end systems that excite end-users and customers while retaining the benefits of the most efficient content operations.It saves development time, enhances UX, and improves SEO through automatically transformed and accelerated images and videos.This drive to embrace agility has led Scaleflex to develop strong partnerships with a range of technology providers within the Alliance.This is exemplified in a recent implementation of a single media ‘source of truth’ for a fashion marketplace customer. Using out-of-the-box widgets and APIs, the Scaleflex Digital Asset Manager is made accessible from Akeneo’s PIM, as well as an e-shop and a branded content hub.This enables all teams to quickly retrieve the latest, up-to-date assets, highlighting Scaleflex’s strength in providing quick, at-scale solutions to meet recurring challenges and improve content operations in their daily back-office use.Scaleflex is now innovating at speed to simplify content-to-market processes. With monthly feature releases, Scaleflex continually challenges and improves the use of new technologies and the latest innovations.Scaleflex’s next wave of disruption will focus on sustainable business practices, empowering businesses to reduce their digital carbon footprint and rationalize the type of technologies used and their impact on the environment.For further detail on MACH at Scaleflex, please <a href="mailto:cvetan@scaleflex.com" target="_blank">contact the team.</a>

Emil Novakov

scaleflex.com

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Scaleflex

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

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Vercel

<h3>The next generation of fulfillment</h3>When building digital experiences, organizations have to choose between high-performance MACH tools that are developer-friendly but challenging for other users, or monolith suites that are technically rigid and slow for end users but offer powerful tools for business users. Uniform’s digital experience composition (DXC) solution offers a comprehensive solution to this established problem.Uniform Mesh’s integrations eliminate the need to build custom ‘glue code’ to connect MACH Services. This can cut months from project builds and free developers to focus on value-adding features for end users. It also accelerates time to return as teams can show value from their MACH stack within a few sprints.Mesh also integrates with Sitecore and Adobe AEM, allowing organizations using these monolith DXPs to utilize their content with a modern MACH infrastructure.Mesh creates a true ‘snap in, snap out’ model for composable services, giving organizations the ability to quickly expand, alter and adapt their stack in minutes. This means that they can innovate or react quickly to strategic challenges, for example by activating new channels or functionality.Uniform’s integrations also make it easy to build high-performance experiences. Edgehancers pull content from connected services to the edge layer of the CDN, eliminating delays for end-users on complex, multisource, pages. This performance maximizes pages’ SEO performance and creates a better experience for end users, reducing their bounce rate.For business users, Uniform Canvas provides a consistent interface to take content from these services and deliver it to any channel.Because Uniform integrates to every service they need, as well as front-end frameworks and design systems, business users have total control over how their content is presented within their organization's established styles.This means that they can create and publish to any channel by drawing from, for example,CMS, DAM and a commerce platform utilizing responsive preview - all without developer support. Canvas empowers business users to drive content velocity - without any dependency on a developer’s backlog.Uniform Context is a highly scalable personalization and A/B testing tool, which can draw on any connected service to help organizations to drive conversions and deepen their customer understanding. Personalized experiences built with Uniform can also utilize CDN edge computing, ending the traditional trade-off between personalization and performance. Uniform is a deeply-engaged member of the MACH Alliance, including building a commerce accelerator for the 2022 MACHathon in collaboration with Contentstack and BigCommerce,which won both the Maturity and the Audience Choice Awards.For further detail on MACH at Uniform, please <a href="mailto:irinab@uniform.dev" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

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Uniform

<h3>Defining the customer experience with MACH-driven front-ends</h3>In the age of e-commerce, the online front-end of a brand or retailer defines the customer experience before purchase. Regardless of B2C or B2B markets, webshops are not just the online commercial face of a business – as far as the customer is concerned, the webshop (or indeed any other method that they used for the interaction) IS the business.Addressing this business-critical concern, Vue Storefront delivers <a href="http://vuestorefront.io/frontend-as-a-service" target="_blank">Frontend as a Service</a>, which enables brands to build custom, flexible and futureproof storefronts, saving time and costs on development, with fast page loads that achieve better conversion rates and higher revenue.As the most popular and fastest-growing Frontend as a Service designed for composable commerce, Vue Storefront provides both open-source and enterprise solutions, which combine Progressive Web Applications (PWA) and an API-driven approach. This includes a customizable frontend component library that embeds best practices for excellent customer experience.Vue Storefront also includes an API orchestration layer that connects the front-end to best-of-breed e-commerce platforms, headless CMSs, payment systems, search tools, and more.This is based on a performant architecture with continual support and an enterprise-grade cloud platform to scale in traffic and in any geography. Vue Storefront provides value throughout the whole lifecycle of your eCommerce project: from design, through development and performance optimization, to global scaling.Vue Storefront joined the MACH Alliance in 2020 and remains the only company that offers a Frontend as a Service technology. Consequently, Vue Storefront partners with many Alliance members - both vendors and solution integrators.Most of the company’s customers implement Vue Storefront with at least three other MACH Alliance-certified solutions to assemble their composable stack, typically including an e-commerce platform, headless CMS, and a search solution.Consequently, the Vue Storefront team has built custom integrations with most MACH Alliance solution providers, and hosts joint marketing activities such as dedicated events, webinars, and content.As an evangelist for starting a composable commerce transformation with the presentation layer, Vue Storefront will continue its efforts to bridge the gap between technology and business teams, by delivering solutions that help developers supercharge business metrics such as web performance, customer experience, conversion rate, and revenue.This will be achieved by improving the Vue Storefront architecture by consolidating the key elements needed to design, connect, build, deploy, monitor, analyze and improve the most customer-facing of digital experiences.

Patrick Friday

vuestorefront.io

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Vue Storefront

<h3>Embracing MACH to redefine the creativity behind successful commerce</h3>The marriage of technology and creativity underpins successful digital experiences that yield commercial success. However, organizations now realize how deep this connection must run throughout an entire business to create a sustainable, consistent competitive advantage.This demands an ever-increasing scope of expertise and curiosity to embrace the demands of new business practices and indeed, new markets.Present in 90 markets around the world, Wunderman Thompson brings together creative storytelling, diverse perspectives, inclusive thinking, and specialized vertical capabilities, to drive growth.Based on deep expertise across the entire customer journey, including marketing, commerce, CRM, CX, data, production, and technology, the WPP global communications and experience network has established 55 technology centres, staffed by over 4,200 commerce and technology specialists, generating over $29bn in revenue for its clients annually.With capabilities spanning the entire buying journey, from customer acquisition through to engagement, conversion and loyalty, Wunderman Thompson helps brands deliver outstanding digital experiences across all major channels. The speed, innovation and convenience of composable technologies is the foundation for this impact.As the latest chapter in the company's mission to drive growth for clients through the application of composable technologies to support personalization, agility and scale, Wunderman Thompson joined the MACH Alliance in December 2022.The Alliance is a natural home for Wunderman Thompson, as the agency has long championed agile ways of working, automation and composable thinking. They have seen clients request MACH architectures to meet consumer demands, enable agility, decouple components, provide security and scalability, and explore new engagement channels.This heritage within technology has yielded notable innovations for Wunderman Thompson.This includes a multi-tenant SaaS e-commerce platform based entirely on MACH principles, covering everything from digital marketing and the website front-end through to fulfilment and returns.Elsewhere, Wunderman Thompson has developed a methodology and the related tooling to transform a customer experience Design System into a set of common front-end components for Single Page Applications.This accelerates automation and protects brand consistency by ensuring the design is driven by those who know it best.Lastly, based on the recognition that social media platforms are experimenting with in-platform purchasing, Wunderman Thompson has developed a SaaS Social Commerce Connector which allows brands and retailers to take advantage of this emerging channel.The connector is fully cloud-native, massively scalable, and is designed to work with any e-commerce or OMS backend.For further information on MACH at Wunderman Thompson, please<a href="mailto:David.blaseby@wundermanthompson.com" target="_blank"> contact the team.</a>

Neil Stewart

wundermanthompson.com

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Wunderman Thompson

<h3>The right words in the right place, in the right way</h3>eCommerce and other sectors with international audiences have shown how quickly businesses can spread into new geographies, often opening huge opportunities for growth. However, this also places a demand on the business to ensure that the content and material that drive customer experiences in these markets are made relevant and correct.This has fuelled a huge interest in translation and localization, as 87% of non-English speaking customers would not buy from an English-only website. (CSA Research, 2020)XTM joined the MACH Alliance in March 2023 to elevate localization technology within the MACH ecosystem.Having worked with fellow Alliance members such as ContentStack, Kontent.ai, and Akeneo, XTM seeks to not only drive localization within composable architectures but also to explore the impact of new AI technologies.As a recent example, XTM Cloud’s Auto-inline Placement Tool uses AI to automatically recognize and place inline tags in the right place. This drastically reduces the amount of manual work required, saving up to 200 hours per month for a company’s average translation volumes.In the immediate short term, the use of AI will also enable beta testers to experiment with the automatic identification of offensive or discriminatory language within XTM Workbench. Furthermore, XTM Workbench will highlight and mark as errors sentences that fall below a specific quality standard.Each segment, created by humans or AI, will be assessed based on grammar, typos, appropriateness, and accuracy.Elsewhere, Neural Machine Learning—a key AI feature in language technology—is part of XTM’s Translation Memory (TM) that combines cutting-edge TM and Neural Machine Translation (NMT) functionality.When a sentence is already partially translated, the NMT engine can use existing matches to fill in the gaps and deliver a complete translation, or even adjust the fuzzy match if needed. As neural machine engines train themselves ‘on the fly’, using translation memory in a self-sustaining, interactive process, this innovation paves the way for high-quality translation at scale.

Ian Evans

xtm.cloud

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kontent.ai

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