<h3>Business transformation powered by MACH-based innovation</h3>MACH will enable businesses to embrace digital transformation and close the ‘experience gap’ between customer expectation and reality. It is the only way businesses in complex environments can unlock frictionless engagement and innovation at speed, across the entirety of their customer journey.Valtech believe that MACH and Composable Enterprise can enable digital-first, fast and innovative business transformation. Even in the most complex, multi-region, multi-business model, omni-channel commerce environments. Evidenced by their work with brands including MAC Cosmetics, AUDI, Mars and L'Oréal, Valtech enables interconnected and holistic commerce journeys through a Composable technology offering; orchestrating their digital commerce business across all touchpoints.As a founding member of the MACH Alliance, Valtech was an early adopter of MACH and was the first global partner for many leading SaaS providers, including commercetools. Through decades of commerce experience, they guide clients on how to drive outcome from solutions based on composable principles. They are also invested in the broader MACH ecosystem by being a strategic partner of multiple MACH Alliance Certified Vendors and Enablers, as well as regularly participating in MACHathon events, winning awards across numerous categories.As a globally connected company with a fully integrated local presence in more than 20 countries, Valtech combines expertise in technology, experience design and data to transform how businesses operate: optimizing business-critical digital platforms for multichannel commerce and marketing in a digital-first world. They continue to champion MACH technologies and principles to drive business transformation, removing complexity and delivering innovative, frictionless solutions for the world’s best-known brands.To discover more, or to connect with our MACH experts, visit <a href="http://www.valtech.com/" target="_blank">www.valtech.com.</a>

Olivier Padiou

<h3>MACH-based commerce for modern customer journeys</h3>In the brief time since the dawn of e-commerce, the way customers find and buy products and services, has undergone profound change. The explosion of channels, devices, touch points and personalization technologies, has meant customer journeys are no longer linear, or predictable. In an age where everything is an experience, and everything can be branded, the customer journey becomes ubiquitous, built into people’s everyday experience.Consequently, content needs to be on-demand, hyper-personalized, constantly refined and optimized, every step of the way.Amplience offers marketers, merchandisers and developers a Commerce Experience Platform that enables businesses to create, launch and iterate digital experiences faster. These range from simple web use cases to complex multi-channel, personalized experiences and digital transformation initiatives. Marketers and merchandisers get agility, visibility and control, with end-to-end previews, scheduling and the ability to manage content, not code. Developers and architects get a flexible environment that supports MACH and composable solution options. Combined with a multi-CDN architecture and out-of-the-box media optimization capabilities, this means businesses can develop highly performant customer-centric experiences that both scale and convert. As a founding member of the MACH Alliance, Amplience collaborates closely with other members to deliver differentiated value based on an architectural blueprint for next generation digital experiences. Lighthouse projects delivered in conjunction with members include wholesale digital transformations at Wawa, Ulta Beauty, Very Group, Harry Rosen and ASDA. Looking forward, Amplience is rolling out support for GraphQL across both its CMS and DAM capabilities, as well as expanding its investment in the power and capability of its high performance Content Delivery APIs.Elsewhere, Amplience is innovating with experience orchestration, managing the complexity of modelling and managing digital content into the many devices and channels that modern consumers use with Content Hierarchies. These are part of an innovation strategy to invest in the tools and capabilities that enable customers taking a composable architectural approach, to bind together the data and content they need to manage the entire experience using MACH APIs and content repositories from systems outside of Amplience, without resorting to legacy integration approaches. The objective is to enable customers to cost-effectively innovate and differentiate their digital experiences as a series of iterations, while adhering to MACH principles throughout their architectures. For further detail on MACH at Amplience, please <a href="mailto: contact@amplience.com" target="_self">contact the team.</a>

John Williams

MACH Alliance partnerships

amplience.com

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Amplience*

<h3>Accelerate innovation in retail with AWS</h3>Driven by a relentless customer obsession, <a href="https://aws.amazon.com/what-is-aws/" target="_blank">Amazon Web Services (AWS)</a> empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and <a href="https://aws.amazon.com/retail/" target="_blank">more.</a>Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.Amazon has a history of building MACH architectures that started as far back as 2002. Back then, Amazon.com ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the Amazon.com webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from Amazon.com, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:<ul><li>Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.</li><li>High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.</li><li>Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.</li><li>Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.</li><li>Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.</li></ul>For further details on MACH at AWS please <a href="mailto: davdorf@amazon.com" target="_blank">contact the team.</a>

Adam Selipsky

aws.amazon.com

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<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Travis Hess

bigcommerce.com

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BigCommerce*

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary*

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

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commercetools

<h3>Holistic product discovery. Proven e-commerce results.</h3>Product discovery begins and defines the entire shopping journey. It is the meeting point between customer needs and merchant expertise, an intersection that has been historically underexplored for e-commerce businesses. Despite the fact that discovery is a fundamental pillar of the online experience, businesses have overlooked and underestimated its critical role in e-commerce.Constructor equips online retailers with tools, technologies, and insights to help customers not only find the right products but also initiate the right, personalized product discovery experience that drives critical e-commerce KPIs.Constructor levels the playing field by enabling enterprise e-commerce retailers to generate more revenue, improve customer service and compete against the giants of e-commerce.The holistic Constructor product discovery platform personalizes and optimizes the online shopping experience across product search, browse/category pages, product recommendations, landing pages, quizzes, attribute enrichment, merchant intelligence, and an AI Shopping Assistant. Using machine learning, anonymized clickstream data, and natural language processing, Constructor refines and curates shopping experiences for individual customers in real-time.As a platform built on headless technology, Constructor is a founding member of the MACH Alliance. The company is passionate about ensuring MACH-based technologies are certified because Constructor realizes the impact that composable technology and commerce can have. The company is so confident that MACH-compliant technology can prove its ROI that it encourages retailers to validate their technology against legacy systems in the Constructor Proof Schedule, a live, risk-free value assessment to prove that MACH choices drive revenue.As the first — and only — vendor to build a headless product discovery platform from the ground up using AI, Constructor has a relentless, exclusive focus. For the associated elements of a digital transformation, Constructor encourages customers to use the right best-of-breed software for them, integrated via APIs.Reflecting this focus on the product discovery process, Constructor has developed innovative technology to provide hyper-personalized, best-of-breed customer experiences equipped for today’s data privacy landscape.For further details on MACH at Constructor, please <a href="https://info.constructor.com/ecommerce-search-discovery-demo?utm_medium=partners&utm_source=partner_marketing&utm_campaign=Program_MACH_Alliance_Marketplace" target="_blank">contact the team.</a>

 Eli Finkelshteyn

constructor.com

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Constructor

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Karthik Rau

contentful.com

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Contentful

<h3>Innovating the next generation of digital experiences.</h3>Contentstack is the Content Experience Platform (CXP) category leader. With technology built on a heritage of agile, headless content management systems (CMS), Contentstack focuses relentlessly on making the creation of the next generation of content experiences, faster and easier.In an age where digital experiences span not only websites and mobile technology, but also wearables, augmented reality, social platforms, omnichannel retail, and more, the ability to create experiences quickly, whilst they are relevant; and consistently, so brands present themselves as a single entity, regardless of how the customer chooses to interact, is now business-critical.The mission is to make Contentstack indispensable for organizations to tell their stories and connect with the people they care about through inspiring, modern experiences.This has resonated incredibly well within the market: in 2022, Contentstack more than doubled the number of Fortune 1000 companies that have adopted the platform.Contentstack is known particularly for its close-knit staff, brought together under the ‘One Team, One Dream’ culture. This culture focuses on providing employees with an opportunity to do the best work of their lives, built upon a passionate care for the customers and communities served by Contentstack.This global tribe now spans the US, India, Europe and beyond, united by a common, determined attitude to question the status quo and lead the industry with wave after wave of innovation.It is this disruptive mindset that led to Contentstack becoming a founding member of the MACH Alliance. Contentstack is a passionate advocate of composable strategies to drive competitive advantage.The Contentstack programme has developed partnerships with a range of technology providers including commerce platforms, system integrators, creative digital agencies and a host of other companies dedicated to unleashing the power of headless technologies.Innovation has played a key role in driving the success of the programme. Contentstack has recently launched the first ever, no-code Automation Hub and the Contentstack Marketplace to accelerate composable, digital experience innovation.These follow projects that have seen Contentstack become the first multi-cloud CMS on the market; the creation of an augmented reality proof of concepts in just four weeks; and Care Without Compromise - the industry’s first ever cross-vendor support scheme.The next wave of disruption from Contentstack will focus on accelerating co-innovation between IT and business teams, removing the barriers to creating the best possible digital experiences. Contentstack will keep challenging the status quo, enabling enterprises to accelerate not just their processes, but also provide a much more effective and collaborative environment for their people.For further details on MACH at Contentstack, please <a href="mailto:todd.rathje@contentstack.com" target="_self">contact the team.</a>

Neha Sampat

contentstack.com

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Contentstack*

<h3>Next generation order management with MACH</h3>In an omnichannel age where customers can make a purchase via any platform, it remains a universal truth that a business cannot sell what it does not have.Accurate information on stock is essential if a business wants to reduce stock-outs, cancelled or unfulfilled orders, and disappointed customers. This is even more critical as those retailers, brands and wholesalers enter periods of growth and seek to maximize margins or move into new channels, markets and regions.Fluent Commerce seeks to address this issue by offering a flexible, distributed order management system that enables adaptive workflows that let businesses optimize complex fulfilment processes, managing modes such as in-store pick, pack and pickup.Reflecting the profound impact that MACH strategies have had on the omnichannel world, Fluent Commerce joined the MACH Alliance shortly after it was formed.The MACH philosophy has been a core part of the Fluent Commerce value proposition since it was founded in 2013, and the order management specialist has collaborated with many members of the Alliance.This has seen the development of connectors and accelerators, as well as MACH education sessions and solution delivery for joint projects such as Aldo Group, Arterra Wines, Emma Sleep, Etos, Francesca’s, JD Sports, and Ted Baker.The innovation that has driven these partnerships includes the recent launch of Fluent’s Order Management Experience (OMX) framework. This is a low-code configuration-based, UX and Workflow framework that accelerates client and partner innovation.This was followed by the release of Fluent Store - built on OMX. Fluent Store is a new webapp designed to manage store fulfilment operations, which can be extended with new UX components and processes in hours and days, not weeks.These innovations and partnerships reflect the changing role of retailers and brands. As brands capitalise on the opportunities of selling direct and retailers seek to extract more value from their distribution networks, they are both looking for improved efficiencies that can better serve customers.This will necessitate partnerships, especially within the supply chain – making it even more important to track inventory accurately. Fluent Big Inventory – another system built with MACH in mind – is set to address the difficulties in tracking inventory through separate, siloed systems, and indeed across different partners.For further detail on MACH at Fluent Commerce, please <a href="mailto:info@fluentcommerce.com" target="_blank">contact the team.</a>

Graham Jackson

 fluentcommerce.com

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Fluent Commerce

<h3>Create your digital experiences at MACH speed</h3>Organizations grapple with a crucial decision when building digital experiences in today's digital landscape. They must choose between high-performance MACH tools, which are developer-friendly but challenging for non-developers, and monolithic suites that, while powerful for business users, are technically rigid and slow for end users.Uniform, founded in 2020, simplifies digital experience management for marketers and developers by creating an integration and orchestration layer that leverages composable architecture. This approach eliminates integration complexity, allowing developers to use their preferred front-end frameworks and providing marketers with user-friendly interfaces.In 2023, Uniform launched the AI Hub, integrating AI services like Claude, OpenAI, or custom models. This feature enables customers to manage prompts within the platform, optimizing copy, images, personalized content, and translations for enhanced digital experiences.Uniform's platform boasts core capabilities that include:<ul><li>Composable Platform: Simplifies content, data, and technology integration from traditional and modern sources.</li><li>Visual Workspace: Allows for the visual creation, management, and optimization of digital experiences across any channel.</li><li>Modern Content Management: Facilitates effortless content creation and management, whether headless or visual.</li><li>Edge Optimization: Enhances performance with personalization and A/B testing delivered globally, with zero flicker.</li><li>Modern Front End: Supports developers and designers using their preferred front-end frameworks to create a performant design system.</li></ul>Uniform supports traditional CMS and DXP tools, as well as modern MACH and API tools. Common integrations include:<ul><li>CMS: Adobe Experience Manager, Contentful, Contentstack, Kontent.ai, Sanity, Sitecore</li><li>Commerce: BigCommerce, Commerce Tools, Elastic Path, Salesforce Commerce Cloud, SAP Commerce Cloud, Shopify, Sitecore Order Cloud</li><li>PIM: Inriver, Akeneo, Swell</li><li>DAM: Bynder, Canto, Cloudinary, Scaleflex, Frontify</li><li>Search &amp; Discovery: Algolia, Coveo, Klevu, Typesense</li><li>Customer Data: 6sense, Clearbit, Demandbase, rudderstack, Twilio Segment</li><li>Front End Cloud: Akamai, AWS, Azure, Cloudflare, Edgio, Netlify, Vercel</li><li>Analytics: Adobe Analytics, Google Analytics, Plausible</li><li>Generative AI: Claude, OctoAI, Stable Diffusion, OpenAI, Writer</li><li>CRM: HubSpot, Salesforce</li></ul>Uniform also offers a no-code interface for querying data from any API-connected source, streamlining the process and removing the necessity for custom extensions.Uniform particularly appeals to organizations transitioning to a modern, composable architecture, involving practitioners deeply in experience creation. Esteemed customers such as Triumph Motorcycles, Procter &amp; Gamble, Metrolinx, Vystar Credit Union, UTI, and Four Seasons Yachts trust Uniform for their digital experience needs.Discover how Uniform can transform your digital experience strategy by learning more about its solutions and integrations.For further detail on MACH at Uniform, please <a href="mailto:sales@uniform.dev?subject=Uniform Info Session (from MACH Alliance member page)" target="_blank">contact the team.</a>

Lars Birkholm Petersen

uniform.dev

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Uniform

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

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Vercel

valtech.com

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