<h3>The next generation of API-driven technology</h3><h3></h3>As both the demand for, and sources of, digital content continues to grow exponentially, even the advantages of a MACH approach can begin to strain. Best-of-breed capabilities in a composable system may all talk to each other, but this means a risk of ‘API-sprawl’ as the management and tracking of those connections continues to grow and place demands on the business.Hygraph seeks to address this issue by being the first native GraphQL Content Federation Platform. As a front-end and back-end agnostic API-first solution, Hygraph enables enterprises to integrate all the services of an enterprise to anywhere using a single, powerful GraphQL API. The goal is complete composability of the technology stack while eliminating the heavy-lifting in the back-end.Designed as a solution for the next generation of the composable era, Hygraph joined the MACH Alliance in November 2021. As a headless, API-first CMS, Hygraph is built on the MACH ethos of enterprises taking control of technology stacks that are aligned to scale their business model, rather than adapting to inflexible, monolithic suites.Building on its membership of the Alliance, Hygraph recently introduced the Hygraph Marketplace. This is a collection of apps, starter projects, templates and more, that all expand Hygraph's capabilities within composable content. Official apps include MACH Alliance members Algolia, BigCommerce, Cloudinary, Netlify, Vercel, and Vue Storefront.The evolution from being headless CMS to a federated content platform has taken Hygraph from front-end agnosticism into the realms of dual front-end and back-end independence. This will enable Hygraph to push the boundaries and capabilities of a Content Platform even further.Recent innovations have included remote sourcing, using an external system or product that holds content that needs to be combined with content in Hygraph, into a single API. This saves developers time by creating a reliable stream of up to date information that is available from the content API and gives teams greater flexibility to model content.Elsewhere, Hygraph has released UI Extension, a web app inside Hygraph that allows enterprises to extend the functionality of the Hygraph content editing experience by running custom applications within the CMS. These innovations demonstrate Hygraph’s commitment to expanding MACH capabilities and to pushing the envelope of integrated, composable commerce.For further details on MACH at Hygraph, please <a href="mailto:caryn.jervis@hygraph.com" target="_blank">contact the team.</a>

Michael Lukaszczyk

<h3>Helping brands and retailers turn browsers into buyers</h3>The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

MACH Alliance partnerships

akeneo.com

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Akeneo

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: peter.bruun@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

akqa.com

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AKQA

<h3>MACH-based, blazing fast search at massive scale: Algolia</h3>Silicon Valley based start-up Algolia, is revolutionising search and discovery with its powerful API-first, search and discovery platform with its unique hybrid search engine, combining keyword and vector-based semantic search via NeuralSearch technology, in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, and the best application browse experience leading to more remarkable discovery.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search.” This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction. Algolia powers 1.5 trillion such searches a year and is used by one in six online users, everyday – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.This API-first approach allows a business to deliver apps that not only operate in any channel, but can scale as more channels are added without having to create new solutions for each of those avenues. Over the next 12-18 months, Algolia will continue to collaborate with Alliance members, offering combined solutions and packaging to make it easier for customers to choose and implement composable business.For further details on MACH at Algolia, please <a href="http://partners@algolia.com">email the team</a>

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Accelerate innovation in retail with AWS</h3>Driven by a relentless customer obsession, <a href="https://aws.amazon.com/what-is-aws/" target="_blank">Amazon Web Services (AWS)</a> empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and <a href="https://aws.amazon.com/retail/" target="_blank">more.</a>Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.Amazon has a history of building MACH architectures that started as far back as 2002. Back then, Amazon.com ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the Amazon.com webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from Amazon.com, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:<ul><li>Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.</li><li>High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.</li><li>Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.</li><li>Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.</li><li>Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.</li></ul>For further details on MACH at AWS please <a href="mailto: davdorf@amazon.com" target="_blank">contact the team.</a>

Adam Selipsky

aws.amazon.com

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<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Brent Bellm

bigcommerce.com

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Big Commerce

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

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commercetools

<h3>A laser focus on commerce and collaboration</h3>In an age where suppliers vie to become trusted partners, they can often extend their services rapidly in an attempt to secure deeper relationships with customers. In the drive to become a ‘one-stop shop’, vendors risk losing focus, diluting innovation and frustrating leadership.By comparison, Commerce Layer is an API-first engine born of a laser-focus on commerce. For example, product catalogues were once considered part of the commerce domain, but Commerce Layer sees them simply as content within a CMS or PIM.The drive behind this separation of content and commerce is to create a clean data model. This leads to greater efficiency in workflow, costs, and speed-to-market, based on a streamlined tech stack that reduces the need for all-in-one suites with unused features or complex data models.In turn, this enables rapidly scaling, comprehensive order management and an incredibly wide array of support. By focusing exclusively on commerce, Commerce Layer empowers developers to build more scalable websites while marketing departments can focus on the creation of beautiful shopping experiences.As a MACH-native business, Commerce Layer joined the MACH Alliance in January 2023, setting a new standard in transparency.All Commerce Layer’s tools are all built using its API, and the majority of the technology is open source and free for all developers to use and build with themselves.Unsurprisingly, this has led to a great deal of collaboration. As one example, with sportswear brand Rapha, Commerce Layer has worked directly alongside Contentful, Algolia, Bloomreach, Vercel, and Cloudinary to build a composable technology stack.Other innovations include Commerce Layer’s eCommerce micro frontends (MFEs) that enable developers to transform any HTML page into a shoppable experience. MFEs allow developers to build proof-of-concepts within days (even hours) of first using the platform and do not require a complex orchestration layer. The amount of ongoing developer support and lines of code required to orchestrate tens of microservices disappears, drastically reducing total cost of ownership.Such simplicity, speed, collaboration and ease of use are the embodiment of MACH principles and represent a keen evolution of the possibilities of composable commerce.

Filippo Conforti

commercelayer.io

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Commerce Layer

<h3>Human design for MACH-based innovation</h3>It is all too easy to prioritise technology when developing new business models. The primacy of the internet, mobile communications and social media have led to organisations looking at the technology first and then its use – and users – second. This risks repeating the mistakes of previous generations, where a lack of a focus on people led to expensive, underused and ultimately, failed projects.If MACH is to generate lasting change, it must do so by delivering digital products that reflect an investment in people, design, and code, to create experiences that humans find exceptional. Systems integrator Formidable applies this ethos throughout its work across the US and Europe.An example of this ambition made manifest is Formidable’s development of performant APIs and applications backed by legacy, heterogenous data sources, that often aren’t performant on their own. Typically, this is to deliver new web or mobile applications.Whilst this demands technological sophistication (a combination of CDN caching of both HTML and GraphQL payloads, cloud infrastructure relocation, and holistic analysis to identify performance bottlenecks at all levels) the focus remains fixed on the experience of the user and the quality of their interaction.This is achieved by parallel collaboration between design, product, and engineering teams as opposed to a sequential series of asset handovers. Engineering teams convert monolithic systems to modern web and mobile apps while integrating legacy data stores.Simultaneously, Formidable leverage modern infrastructure tools, such as FaaS, CDNs and CI/CD) and search or headless CMS services via partners to ensure all facets of development reflect a keen user focus.Formidable learned of the MACH Alliance through its clients who were MACH ambassadors. Recognising the alignment between the mission of the Alliance and the work Formidable undertook for these customers, the integrator joined the Alliance in 2021.MACH architectures remain the most scalable and maintainable in Formidable projects, and the integrator has been able to capitalise on services offered by other MACH members to leverage media, CMS, and other solutions as part of the overall client applications that it has built. This has included projects for the likes of PUMA, Microsoft, Starbucks, and Google.For further detail on MACH at Formidable, please <a href="mailto:sam.reffitt@formidable.com" target="_blank">contact the team.</a>

Ryan Roemer

MACH Alliance Partnerships

formidable.com

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Formidable

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

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Netlify

<h3>Pioneering MACH-driven content operations</h3>In an age where content is king, the infrastructure and processes that are required to create content across an organization have become a source of competitive advantage. The ‘how’ of content operations (or ‘ContentOps’) has become just as important as the ‘what’ of content creation.Businesses have become used to the idea that a specific piece of content can yield massive business impact – often seen in demands to create a video that will ‘go viral.’ However, improvements to the uploading, storage, organization, optimization, and publishing of content and media assets, for both websites and mobile applications, are just as critical for E-commerce businesses.Scaleflex enables this Digital Asset Management and Web Performance Optimization for more than 1,300 customers.Driven by a goal to simplify the management of content operations and deliver seamless digital experiences, Scaleflex strives to make the web faster by providing scalable, dependable, and affordable cloud services that deliver world-class content operations.As a headless solution, Scaleflex is a passionate advocate of composable technologies to streamline content operations.Scaleflex helps tech and business users access modern digital asset management APIs to build custom front-end systems that excite end-users and customers while retaining the benefits of the most efficient content operations.It saves development time, enhances UX, and improves SEO through automatically transformed and accelerated images and videos.This drive to embrace agility has led Scaleflex to develop strong partnerships with a range of technology providers within the Alliance.This is exemplified in a recent implementation of a single media ‘source of truth’ for a fashion marketplace customer. Using out-of-the-box widgets and APIs, the Scaleflex Digital Asset Manager is made accessible from Akeneo’s PIM, as well as an e-shop and a branded content hub.This enables all teams to quickly retrieve the latest, up-to-date assets, highlighting Scaleflex’s strength in providing quick, at-scale solutions to meet recurring challenges and improve content operations in their daily back-office use.Scaleflex is now innovating at speed to simplify content-to-market processes. With monthly feature releases, Scaleflex continually challenges and improves the use of new technologies and the latest innovations.Scaleflex’s next wave of disruption will focus on sustainable business practices, empowering businesses to reduce their digital carbon footprint and rationalize the type of technologies used and their impact on the environment.For further detail on MACH at Scaleflex, please <a href="mailto:cvetan@scaleflex.com" target="_blank">contact the team.</a>

Emil Novakov

scaleflex.com

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Scaleflex

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

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Vercel

<h3>Defining the customer experience with MACH-driven front-ends</h3>In the age of e-commerce, the online front-end of a brand or retailer defines the customer experience before purchase. Regardless of B2C or B2B markets, webshops are not just the online commercial face of a business – as far as the customer is concerned, the webshop (or indeed any other method that they used for the interaction) IS the business.Addressing this business-critical concern, Vue Storefront delivers <a href="http://vuestorefront.io/frontend-as-a-service" target="_blank">Frontend as a Service</a>, which enables brands to build custom, flexible and futureproof storefronts, saving time and costs on development, with fast page loads that achieve better conversion rates and higher revenue.As the most popular and fastest-growing Frontend as a Service designed for composable commerce, Vue Storefront provides both open-source and enterprise solutions, which combine Progressive Web Applications (PWA) and an API-driven approach. This includes a customizable frontend component library that embeds best practices for excellent customer experience.Vue Storefront also includes an API orchestration layer that connects the front-end to best-of-breed e-commerce platforms, headless CMSs, payment systems, search tools, and more.This is based on a performant architecture with continual support and an enterprise-grade cloud platform to scale in traffic and in any geography. Vue Storefront provides value throughout the whole lifecycle of your eCommerce project: from design, through development and performance optimization, to global scaling.Vue Storefront joined the MACH Alliance in 2020 and remains the only company that offers a Frontend as a Service technology. Consequently, Vue Storefront partners with many Alliance members - both vendors and solution integrators.Most of the company’s customers implement Vue Storefront with at least three other MACH Alliance-certified solutions to assemble their composable stack, typically including an e-commerce platform, headless CMS, and a search solution.Consequently, the Vue Storefront team has built custom integrations with most MACH Alliance solution providers, and hosts joint marketing activities such as dedicated events, webinars, and content.As an evangelist for starting a composable commerce transformation with the presentation layer, Vue Storefront will continue its efforts to bridge the gap between technology and business teams, by delivering solutions that help developers supercharge business metrics such as web performance, customer experience, conversion rate, and revenue.This will be achieved by improving the Vue Storefront architecture by consolidating the key elements needed to design, connect, build, deploy, monitor, analyze and improve the most customer-facing of digital experiences.

Patrick Friday

vuestorefront.io

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Vue Storefront

hygraph.com

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Our certified members are trusted companies that embrace MACH philosophies and offer MACH-certified services. To become an Alliance member and carry the MACH Certified seal, a company must be in full compliance.