<h3>The MACH-Driven Headless CMS for Digital Applications and Media Products</h3><h3></h3>As the content economy continues to grow, customers are demanding connected digital experiences that draw from multiple sources. However, many organizations struggle to unlock the full value of their content. According to our <a href="https://hygraph.com/resources/future-of-content" target="_blank">Hygraph research</a>, 92% of organizations find it challenging to deliver content from various sources to multiple channels, and 91% of tech leaders cite dealing with siloed content as a top concern.Twenty years ago, traditional CMSs were adequate for simply posting basic text and images online. Today, business and customer needs have evolved significantly. The variety and volume of content have increased, and so has the need to distribute it across a growing number of devices. Despite the rise of headless CMSs, many organizations still need to build and manage custom middleware to connect all these content sources and devices. This ongoing demand for connected digital services can lead to significant technical debt if organizations continue maintaining custom solutions.Building everything custom creates a bottleneck for innovation. It’s expensive, time-consuming, and difficult to execute well. As a result, back-end architects and developers often become gatekeepers of the CMS architecture, frustrating business teams eager to innovate. Hygraph offers a solution to this challenge.Hygraph is a MACH-driven headless CMS that empowers content creators to rapidly build and deliver connected digital experiences at scale. Acting as a single source of truth for content, Hygraph facilitates many-to-many relationships between different content sources and devices. Its modern API approach allows organizations to innovate faster and at a lower cost, whether they are building content-rich applications, managing large product catalogs, or creating internal knowledge management systems.As an API-first CMS, Hygraph is built on the MACH ethos, which empowers enterprises to take control of technology stacks that align with their business models, rather than forcing them to adapt to inflexible, monolithic suites. This commitment to flexibility and scalability has made Hygraph a trusted partner for top brands like Samsung, Telenor, Epic Games, and Dr. Oetker. Our projects for Thommen Medical and Vision Healthcare have also earned recognition, winning or being nominated for MACH Impact awards in 2023 and 2024.Building on its membership in the MACH Alliance, Hygraph introduced the Hygraph Marketplace—a collection of apps, starter projects, templates, and more—that expands Hygraph's capabilities within composable content. Official apps include many MACH Alliance members, such as Akeneo, BigCommerce, Bynder, Cloudinary, commercetools, Netlify, and Vercel.To thrive in this growing content economy, organizations must move beyond serving basic text and images. Customers today demand connected digital experiences that integrate multiple content sources. Yet, many organizations struggle to fully realize the value of their content due to customization and integration challenges, which slow the creation of new or complex digital services at scale.With Hygraph, organizations can create the next Netflix or Amazon-like experience without requiring a massive back-end development investment. When building content-rich applications or digital media products, Hygraph’s federation features can seamlessly connect different sources and distribute content via its API. This eliminates the need to centralize dynamically changing data into a content hub and reduces the risk of inconsistent and outdated data, as there is only one source of truth.For further details on MACH at Hygraph, please <a href="https://hygraph.com/contact" target="_blank">contact the team.</a>

Michael Lukaszczyk

<h3>Let your products tell their story with Akeneo’s best-of-breed technology and extensive partner network</h3>Akeneo Product Cloud helps you manage, enrich, and innovate product record. With seamless data management, efficient AI supplier onboarding, and a comprehensive app store tailored to support business and buyers’ needs.The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

MACH Alliance partnerships

akeneo.com

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Akeneo*

<h3>Designing human experience with MACH technologies: AKQA</h3>The emotional aspect of successful commerce is often overlooked. Amidst talk of content management, carts, checkout and fulfilment technologies, it is easy to forget that a decision to purchase is propelled by specific emotional triggers. This may be as simple as trusting a given supplier based on previous on-time deliveries, or as complex as a consumer identifying with specific aspects of a particular brand as they mature together.Addressing this mixture of technology, commerce and experience, AKQA is a design and innovation company with 35 studios across 24 countries. Using an interdisciplinary approach across service, experience and product design, AKQA aims to conceive and realise cohesive, responsive, accessible experiences.This spans not only technology but also creative material that builds emotional resonance, inspire, entertain and act as a catalyst for behaviour to change. This is then commercially orientated, where AKQA drives growth for customers by optimising channels, and creating new revenue streams through direct-to-consumer relationships. As this formula builds growth, AKQA ensures that the architecture can be maintained and improved to deliver personalised experiences at scale.Like many integrators, the MACH journey for AKQA is founded on a long-established history. For AKQA, MACH began with headless implementations over a decade ago, as the most viable way to create bespoke and qualitative user experiences.Embracing a composable architecture enabled AKQA to accelerate brand website and e-commerce builds by 50% while fully integrating commerce, content and digital services as they were needed.As certified partners to other Alliance members, the partnership between AKQA and the likes of Netlify and Contentful is crucial to the success of a wide array of clients.The collaborative spirit of the Alliance is seen in the AKQA methodology of answering client needs with a team of carefully selected MACH partners, chosen to deliver the best results.This collaboration has led to technological innovations within AKQA including an advanced, fully automated design system flow that exports Figma designs directly into front end website storybooks, as well as the mobile software development kits to expand this capability to iOS and Android. Elsewhere, AKQA has developed custom fields in headless content management systems, to integrate customer segmentation and content, creating personalized experiences.Looking to the future, AKQA will continue to accelerate the development of composable architecture, to deliver faster, more cost-effective, and immersive brand experiences that mix commerce, content, services and CRM as the agency expands across North America, EMEA and APAC. Design will remain at the core of these offerings as AKQA is set to explore automated performance and accessibility testing.For further details on MACH at AKQA, please <a href="mailto: machalliance@akqa.com" target="_self">contact the team.</a>

Ajaz Ahmed

akqa.com

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AKQA

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>Partnerships that push the possible</h3>Apply Digital is an agency that realizes the exceptional potential of MACH-based businesses to offer a collaborative, open approach to integrating cutting-edge technologies, free from the limitations of legacy providers. Through experimentation and innovation spanning artificial intelligence and machine learning (AI/ML), computer vision, augmented and extended realities (AR/XR), blockchain, and more, Apply Digital helps their clients push the impact of composable technologies in creating digital solutions.From leveraging headless content capabilities to create atomic design systems to building MACH-based commerce solutions that reduce vendor lock-in, Apply Digital orchestrates touch points across physical and digital spaces into a cohesive experience.Apply Digital joined the MACH Alliance in May 2022, following several years of deploying MACH-based technologies and advocating composable principles.This Certification has amplified the agency’s credibility, and several Apply Digital leaders are active representatives on panels and councils in the Alliance.The digital agency is known for successful collaboration with several MACH Alliance members. At the MACH One conference, Apply Digital’s client Kraft Heinz showcased its transformational journey to a composable DXP that includes many technologies of MACH Alliance members. This first-of-its-kind digital build involves more than ten composable technologies — content management, commerce, loyalty, search, marketing automation, personalization, and analytics, to name a few. In July 2022, Apply Digital acquired MACH practitioner Reign, a Chile-based digital services company and a recipient of the MACH Alliance Award 2022 for the Best B2B project. Apply Digital’s acquisition of E2X, a UK-based commerce strategy and development agency and a fellow MACH Alliance member in October 2022, positions them as one of the world’s largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.Apply Digital’s tried-and-tested experiences with diverse technology partners have unlocked various successful solutions. As a strategic digital partner to biotech leader Moderna, they architected a scalable, future-proof ecosystem that includes the technologies of at least five members of the MACH Alliance. Apply Digital teams have developed several features for Moderna, including a tool that guides healthcare professionals to help reduce wasted vials and call center wait times. A long-running partnership between Contentful and Apply Digital helped launch a visually striking and highly secure website for Shaw Mobile, the first new wireless carrier business to hit the Canadian market. Within three months following its launch, Shaw Communications gained 60,000 new customers, and overall revenue grew by 14.7 percent.As Apply Digital continues to build and strengthen partnerships with MACH Alliance members, their solutions push the boundaries of what MACH-based collaboration can deliver to support each client’s unique needs.For further details on MACH at Apply Digital, please<a href="mailto: danielle.salley@applydigital.com" target="_self"> contact the team.</a>

Gautam Lohia

applydigital.com

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Apply Digital*

<h3>Accelerate innovation in retail with AWS</h3>Driven by a relentless customer obsession, <a href="https://aws.amazon.com/what-is-aws/" target="_blank">Amazon Web Services (AWS)</a> empowers retailers to create exceptional customer experiences—from highly accurate personalized recommendations to same-day delivery services to checkout-free shopping—that drive market differentiation and growth. While MACH architecture offers many benefits, such as increased agility and scalability, it requires a robust cloud infrastructure to function efficiently. That’s where AWS comes in.For over 15 years, AWS has been the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. AWS provides retailers with a range of services, including compute, storage, database, networking, and <a href="https://aws.amazon.com/retail/" target="_blank">more.</a>Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. AWS has significantly more services, and more features within those services, than any other cloud provider. Services include infrastructure technologies like compute, storage, and databases to emerging technologies such as machine learning and artificial intelligence, data lakes and analytics. These services are built to handle the demands of MACH architecture.Today, 70 percent of MACH members run on AWS and over 50 percent are in the AWS Partner Network. Together with its partners, AWS makes it smooth and fast for retailers to leverage the latest technologies—to experiment and innovate more quickly.Amazon has a history of building MACH architectures that started as far back as 2002. Back then, Amazon.com ’s early webstore was a monolithic system, making it difficult to develop and release new features quickly. The company’s IT team identified the root cause as tight component coupling and interdependent development groups.To address this, Amazon adopted an API-first design approach and the two-pizza team rule. This involved breaking down software features into smaller, independent units that could be managed by teams small enough to be fed by two pizzas. The approach, now known as microservices, allowed the Amazon.com webstore to evolve quickly and improved the shopping experience for customers. Taking these key learnings from Amazon.com, AWS became a longtime supporter of MACH and here are some ways in which AWS enables great MACH architecture:<ul><li>Scalability AWS offers scalable infrastructure that can grow or shrink on demand—enabling MACH architecture to meet the changing demands of their customers on the fly.</li><li>High availability AWS provides highly available infrastructure so retailers can deliver seamless experiences to their customers, even during peak traffic.</li><li>Flexibility AWS provides flexible infrastructure that can adapt to the changing needs of retailers. We offer over 200 fully featured services that can be used to build and deploy MACH architecture—retailers can choose the best services that fit their requirements.</li><li>Security AWS provides secure infrastructure that safeguards retailers’ data and applications. It offers a range of security services that can be used to secure the MACH architecture so retailers can focus on delivering great experiences to their customers.</li><li>Cost-effectiveness AWS provides cost-effective infrastructure that can help retailers reduce their infrastructure costs. Using AWS, retailers pay only for the services they use—optimizing infrastructure costs.</li></ul>For further details on MACH at AWS please <a href="mailto: davdorf@amazon.com" target="_blank">contact the team.</a>

Adam Selipsky

aws.amazon.com

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<h3>MACH-based commerce engines to power growth</h3>The relatively brief history of e-commerce has been characterised by phenomenal growth as seen in the expected CAGR of 14.7% from 2020 to 2027. This demands that the brands, retailers and enterprises looking to capitalize on that growth must look for technologies that can accommodate not only the scenarios of today but also the success of tomorrow.BigCommerce is a composable open SaaS commerce platform designed to span this scalability gap. Developed to create robust, scalable, secure and differentiated modern omnichannel experiences, BigCommerce spans both B2C, B2B, and Hybrid merchants focused on optimizing their business for growth.As an API-first solution, BigCommerce builds the commerce layer and frees developers to choose their preferred front end. At the time of writing, BigCommerce offers the most headless integrations of any commerce platform and has a global network of over 2,000 partners.With a cloud-native, API-first technological heritage and such a powerful base of collaboration partners spanning SIs, CDNs, CMSs and composable DXPs, it was inevitable that BigCommerce would join the MACH Alliance shortly after it launched. To date, BigCommerce has collaborated extensively with partners such as EPAM, E2X and Valtech.This collaboration has been driven by recent innovations. BigCommerce Multi-StoreFront (MSF) enables businesses to move into new regions, customer segments or launch unique brands through different storefronts, yet remain managed from one single backend. Elsewhere, based on the recognition of the importance of third-party channels, BigCommerce acquired Feedonomics in July 2021.Today’s merchants know they need to meet their customers where they shop and spend their time online, but they often struggle to determine the best combination of channels for their business or the best solutions they should utilize to drive the best return on ad spend and conversion on each channel.BigCommerce Feedonomics is platform-agnostic. Merchants can grow their GMV by using Feedonomics to connect to hundreds of global advertising, marketplace, social and search channels, optimizing their products to drive return on ad spend.Elsewhere, BigCommerce recently introduced Commerce-as-a-Service (CaaS). Amongst other case studies, this has enabled the 2,000 wine brands in the WineDirect ecosystem to build a world-class online presence, extending their market reach, and engaging with and selling to consumers online.BigCommerce has also released new APIs to enable Multi-Location Inventory use cases, with a special emphasis on enabling ‘Buy Online Pick Up in Store’ (BOPIS) capabilities and allowing large enterprise merchants to execute complex inventory scenarios.For further detail on MACH at BigCommerce, please <a href="mailto: meghan.stabler@bigcommerce.com" target="_blank">contact the team</a>.

Travis Hess

bigcommerce.com

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BigCommerce*

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary*

<h3>Moving MACH into the B2B realm</h3>Business-to-business (B2B) digital maturity continues to evolve to provide modern e-commerce experiences. Over 80% of B2B buyers prefer to order or pay through digital channels. Consequently, sales are more complex, fulfilment increasingly sophisticated, and the risk to a brand of not managing both exceptionally well, is critical. The rewards for establishing dominance are substantial - Forrester estimates that US B2B e-commerce alone will reach $3 trillion by 2027 and account for almost a quarter of total US B2B sales.commercetools is a digital commerce software provider that empowers organisations to embrace innovation and thrive by providing flexible APIs that enable an agile, customizable commerce infrastructure at scale. Spanning B2B, DTC and B2C spaces, commercetools’ portfolio enables companies of all sizes, industries, and business models to challenge the status quo of their industry and differentiate themselves.As a founding member of the MACH Alliance, commercetools actively promotes and advocates for the headless approach. commercetools has been a part of many projects with other Alliance members and is currently working on robust relationships with Amazon Web Services (AWS) and Netlify to leverage their services across all regions.commercetools continues to lead the industry and push the technical and architectural innovation capabilities of MACH forward.This pre-packaged solution enables brands and retailers to leverage headless architecture without the complexity of a major re-platforming.In Q3 of 2022, commercetools added complex business model processing functionality to its market-leading composable commerce product. This automates time-intensive processes such as quotes and promotional pricing, enabling businesses to focus on maximising customer experience, improving service and increasing revenue.Additionally, commercetools is doubling down on the distinct features that support manufacturers, distributors, and wholesalers by addressing hybrid scenarios where businesses operate across multiple business models.Available as a portfolio, these products make it easy for mid-market and high-growth companies across sectors to take advantage of a MACH-based solution with enterprise-level sophistication.For further details on MACH at commercetools, please <a href="mailto:comms@commercetools.com" target="_blank">contact the team.</a>

Dirk Hoerig

commercetools.com

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commercetools

<h3>A laser focus on commerce and collaboration</h3>In an age where suppliers vie to become trusted partners, they can often extend their services rapidly in an attempt to secure deeper relationships with customers. In the drive to become a ‘one-stop shop’, vendors risk losing focus, diluting innovation and frustrating leadership.By comparison, Commerce Layer is an API-first engine born of a laser-focus on commerce. For example, product catalogues were once considered part of the commerce domain, but Commerce Layer sees them simply as content within a CMS or PIM.The drive behind this separation of content and commerce is to create a clean data model. This leads to greater efficiency in workflow, costs, and speed-to-market, based on a streamlined tech stack that reduces the need for all-in-one suites with unused features or complex data models.In turn, this enables rapidly scaling, comprehensive order management and an incredibly wide array of support. By focusing exclusively on commerce, Commerce Layer empowers developers to build more scalable websites while marketing departments can focus on the creation of beautiful shopping experiences.As a MACH-native business, Commerce Layer joined the MACH Alliance in January 2023, setting a new standard in transparency.All Commerce Layer’s tools are all built using its API, and the majority of the technology is open source and free for all developers to use and build with themselves.Unsurprisingly, this has led to a great deal of collaboration. As one example, with sportswear brand Rapha, Commerce Layer has worked directly alongside Contentful, Algolia, Bloomreach, Vercel, and Cloudinary to build a composable technology stack.Other innovations include Commerce Layer’s eCommerce micro frontends (MFEs) that enable developers to transform any HTML page into a shoppable experience. MFEs allow developers to build proof-of-concepts within days (even hours) of first using the platform and do not require a complex orchestration layer. The amount of ongoing developer support and lines of code required to orchestrate tens of microservices disappears, drastically reducing total cost of ownership.Such simplicity, speed, collaboration and ease of use are the embodiment of MACH principles and represent a keen evolution of the possibilities of composable commerce.

Filippo Conforti

commercelayer.io

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Commerce Layer

<h3>Engineering at scale to deliver MACH-based digital transformation</h3>As a global digital engineering company, Grid Dynamics leverages a high-performance, innovative culture to partner and build end-to-end solutions with the biggest brands in the world. Throughout a range of vertical industries, Grid Dynamics leverages fifteen years of experience across thousands of digital transformation projects to address issues of business flexibility, speed-to-market, and scale.Grid Dynamics taps its strong engineering pedigree to attract, grow and retain the best global talent. It seeks to hire the top 10 percent of engineers from the best local universities and train them in its ‘Grid University’ to orientate that talent towards a specific technology specialization as early as possible.Their focused, skillful and dedicated workforce is organized into product-oriented delivery teams to help clients solve complex business and technology problems. This structure helps accelerate digital transformation journeys for customers and amplify their results.Grid Dynamics has a rich history of designing and implementing applications with the core principles promoted by the MACH Alliance. A cloud-native company since inception, Grid Dynamics built some of the first-generation cloud, API-first, headless applications for the biggest digital natives, such as eBay and Paypal.Since then, it has expanded to the burgeoning space of digital retail, transforming monolithic architectures of brick-and-mortar department stores and brands to modern MACH commerce platforms, driving differentiated, personalized customer shopping experiences.Over the years, Grid Dynamics has forged strong partnerships with API-first cloud-native technology providers, integrating its capabilities into solutions and moving towards a composable commerce vision.Following the success of the digital commerce MACH revolution, Grid Dynamics helps other industries to realize the benefits of cloud-first thinking.A recent client, selfologi, is an example of a MACH Alliance collaboration between Grid Dynamics, commercetools, Amplience, and Algolia that produced an innovative, transactional B2C and B2B content and e-commerce marketplace—recognized as the Best Health / Pharma Project by the MACH Alliance, and as the Most Innovative Digital Healthcare Solution of The Year by Dubai-based magazine, Entrepreneur ME.Grid Dynamics has also followed MACH principles to deliver a range of AI / ML projects, spanning price, promotion, supply chain optimization, search, natural language processing, and computer vision.Looking to the future, Grid Dynamics’ R&amp;D Labs will continue to develop and publish blueprints, accelerators, and starter kits in partnership with hyperscalers and MACH Alliance members to reduce complexity, cost, and time-to-market for modern cloud-first solutions.

Leonard Livschitz

griddynamics.com

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Grid Dynamics

<h3>From Jamstack to MACH</h3>The collaboration at the heart of MACH-based business demands connection. The ability to integrate an array of MACH components and then run them as highly performant, scalable sites and apps is the basis of the business value that MACH delivers. This - in turn - demands a platform on which such a diverse mix of components can co-exist.Netlify is a developer platform that brings together the modern web frameworks, serverless functions and edge computing of MACH, onto one platform. The goal is to deliver unmatched developer experiences by uniting this ecosystem of technologies, services and APIs into one workflow. This single process unlocks team productivity, while saving time and money.Netlify has an extensive history in developing such integration-based platforms. Netlify originated Jamstack, a web architecture complementary to MACH, based on the best practices for connecting composable components and running and serving them on the web.As an orchestration and workflow layer to unify headless CMSs and commerce engines with frontend frameworks, additional APIs and services, Netlify became an inaugural ‘Enabler’ member of the MACH Alliance in December 2021. Netlify now works extensively with Alliance members and has more than 3 million developers and businesses on the platform, adding more than 100,000 every month.An example of the innovation to serve this community is the recently launched Netlify Graph: a modern approach for building with APIs that creates a faster, unified experience.Based on the popular open source GraphQL standard, Netlify Graph enables developers to integrate APIs and services such as GitHub, npm, Salesforce and Stripe into web applications with a single click.Elsewhere, Netlify Edge Functions brings standards-based edge computing into the development workflow. Developers can use Edge Functions to run dynamic content (or an entire application) from the network edge, without compromising performance.Looking to the future, Netlify is set to continue its rapid growth by focusing on expanding both product functionality, and the huge ecosystem of partnerships and integrations.For further details on MACH at Netlify, please<a href="mailto:http://ecosystem@netlify.com/" target="_blank"> email the team.</a>

Matt Biilmann

netlify.com

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Netlify

<h3>Pioneering MACH-driven content operations</h3>In an age where content is king, the infrastructure and processes that are required to create content across an organization have become a source of competitive advantage. The ‘how’ of content operations (or ‘ContentOps’) has become just as important as the ‘what’ of content creation.Businesses have become used to the idea that a specific piece of content can yield massive business impact – often seen in demands to create a video that will ‘go viral.’ However, improvements to the uploading, storage, organization, optimization, and publishing of content and media assets, for both websites and mobile applications, are just as critical for E-commerce businesses.Scaleflex enables this Digital Asset Management and Web Performance Optimization for more than 1,300 customers.Driven by a goal to simplify the management of content operations and deliver seamless digital experiences, Scaleflex strives to make the web faster by providing scalable, dependable, and affordable cloud services that deliver world-class content operations.As a headless solution, Scaleflex is a passionate advocate of composable technologies to streamline content operations.Scaleflex helps tech and business users access modern digital asset management APIs to build custom front-end systems that excite end-users and customers while retaining the benefits of the most efficient content operations.It saves development time, enhances UX, and improves SEO through automatically transformed and accelerated images and videos.This drive to embrace agility has led Scaleflex to develop strong partnerships with a range of technology providers within the Alliance.This is exemplified in a recent implementation of a single media ‘source of truth’ for a fashion marketplace customer. Using out-of-the-box widgets and APIs, the Scaleflex Digital Asset Manager is made accessible from Akeneo’s PIM, as well as an e-shop and a branded content hub.This enables all teams to quickly retrieve the latest, up-to-date assets, highlighting Scaleflex’s strength in providing quick, at-scale solutions to meet recurring challenges and improve content operations in their daily back-office use.Scaleflex is now innovating at speed to simplify content-to-market processes. With monthly feature releases, Scaleflex continually challenges and improves the use of new technologies and the latest innovations.Scaleflex’s next wave of disruption will focus on sustainable business practices, empowering businesses to reduce their digital carbon footprint and rationalize the type of technologies used and their impact on the environment.For further detail on MACH at Scaleflex, please <a href="mailto:cvetan@scaleflex.com" target="_blank">contact the team.</a>

Emil Novakov

scaleflex.com

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Scaleflex

<h3>MACH-driven digital asset management</h3>The insights that can be gleaned throughout the lifecycle of a digital asset, from collaborative creation to publication and beyond, have become important tools in developing material that drives business growth. However, managing the complexities of creating and publishing global content has been a challenge for organizations.Tenovos is a data-first digital asset management (DAM) platform, designed to empower brands to streamline and automate this process. The objective is to measure content performance across channels and campaigns, enabling teams to quantify the success of their assets.By integrating the cloud native Tenovos platform into existing technology stacks, businesses can centralize and share brand assets (both internally and externally) and then automate creative, review, and administrative workflows and processes.This is combined with compliance rules to govern global rights and content licensing, and the ability to measure the performance of published content across digital channels, including e-commerce platforms. Tenovos is built natively on AWS to maximize performance and scale, and designed around a microservices foundation. Functionality is extended via APIs tuned to specific endpoints such as PIM or CMS integrations.Recognising the value of this composable approach, Tenovos joined the MACH Alliance in September 2022 and has already activated partnerships, particularly in North America.These collaborations have led to extended product information management (PIM) integration, enabling the two-way transfer of data and assets between PIM and DAM. Tenovos automatically pulls metadata from the PIM and maps it directly to the related assets. This saves considerable time and reduces the likelihood of errors when creating new product pages on e-commerce websites.Elsewhere, Tenovos enables direct-to-channel publishing, ensuring users only choose the appropriate content to publish, and accelerating speed to market by automating processes.Tenovos has also built integrations with digital rights management (DRM) systems, so that licensing agreements are automatically attached directly to assets. This enables companies to use best-in-class DRM tools as their source of truth for licensing, while automating the otherwise manual and error-prone processes of regulating content access and use.These innovations demonstrate Tenovos’ plans to reimagine the DAM space, moving beyond the traditional perspective that DAMs are simply content archives or workflow platforms.Tenovos will marry contextual content performance data to customer data platforms (CDPs). In turn, this helps brands personalize and optimize the content being created at scale, by developing updated content tracking technologies, measurement capabilities, and system integrations.For further information on MACH at Tenovos, please <a href="mailto:philip.wisniewski@tenovos.com" target="_blank">contact the team.</a>

D. Scott Bowen

tenovos.com

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Tenovos*

<h3>The ongoing evolution at the core of MACH web development</h3>For the developers at the heart of MACH, creating fast, enjoyable digital experiences is at the core of their role and contributions to any business: and as the creators of Next.js, Vercel’s mission is to enable developers to maximise this contribution. Vercel is the cloud platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.By taking an open-platform, ecosystem-first approach, Vercel equips developers with an infrastructure that enables seamless integration with any tool, brought into a single workflow. Vercel aims to build the best developer experience for every part of the software lifecycle, bringing together code and collaboration to deliver the technology that underpins digital experiences.Vercel’s core values of enabling easy, scalable, and fast frontend development have led to the Next.js becoming an ideal foundation upon which to build digital experiences which follow MACH principles. The seamless abstractions of Serverless Functions and Edge Functions provide data-fetching capabilities which are ideally suited for micro-services and headless architectures.As a result, Vercel has integrations, frameworks, and templates either established or underway with a host of MACH Alliance members, whilst the company has enjoyed the keen attention of venture capitalists who have been keen to fund Vercel’s commitment to developers.Driven by a desire to deliver the best developer experience with an obsessive focus on end-user performance, Vercel is now preparing for more developers to embrace edge infrastructure.The realization that developers are already looking for tooling with great developer experience, built with the Edge in mind, led Vercel to develop Edge Middleware.This has prioritized collaboration with ecosystem partners to unlock the potential of edge computing, giving users code examples from authentication to feature-flagging.Other recent innovations include the launch of the Vercel Templates Marketplace. This showcases the different applications that can be built on Vercel and Build Output API, a file-system-based specification that allows any framework to build for Vercel and take advantage of Vercel’s infrastructure building blocks like Edge Functions, Edge Middleware, Incremental Static Regeneration (ISR), and Image Optimization.These demonstrate that just as MACH-based composable commerce is the future of business, there is an ongoing, quiet revolution that will define the future of web development.For further detail on MACH at Vercel, please <a href="emailto:mach-alliance@vercel.com" target="_blank">contact the team.</a>

Guillermo Rauch

vercel.com

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Vercel

Xebia is a global IT consultancy and digital transformation company with a team of over 5500 professionals located across multiple countries, including the USA, Canada, Netherlands, Germany, Belgium, Switzerland, Nordics, UK, Middle East, Colombia, South Africa, India, Singapore, Vietnam, and Australia.The company offers services in digital transformation, data and AI, cloud computing, and software technology. Xebia partners with leading organizations worldwide to help them embrace innovation and navigate the complexities of the digital landscape.Xebia’s Service Lines:&nbsp;- Digital Transformation- Data and AI- Cloud- Software Technology- Microsoft SolutionsAs a member of the MACH Alliance, Xebia advocates for the MACH philosophy and collaborates with other members to contribute expertise and foster innovation. The company also engages in partnerships with organizations like Hygraph to explore cutting-edge technologies and drive industry advancements.Xebia's mission emphasizes entrepreneurship, innovation, and results-driven approaches. The company prioritizes autonomy, responsibility, and a sense of urgency in delivering value to its clients.In recent years, Xebia has been involved in notable projects, including collaborations with clients such as SiriusXM and partnerships with companies like Cortex.io in the field of Generative AI.Looking ahead, Xebia aims to disrupt enterprise software by leveraging AI-powered solutions to enhance the online retail experience. By integrating data and deploying advanced AI technologies, Xebia seeks to drive sales and improve customer satisfaction in the retail sector.In summary, Xebia is a prominent player in the IT consultancy and digital transformation space, known for its global presence, collaborative approach, and commitment to driving innovation in the industry.For further details on MACH at Xebia, please contact the team at mach.alliance.us@xebia.com.

Anand Sahay

xebia.com

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Xebia

hygraph.com

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