<h3>MACH-driven digital commerce execution</h3>Published customers: AmerCareRoyal, MED-EL, MPreis, EDEKA, Lieferladen.deTalk of business innovation often conjures images of new product development or original services unleashed on a market to create new revenue streams. However, the reality is that innovating to optimize existing business processes such as sales or returns processes, can often mean higher ROI with lower effort required. A continual evolution of the business playing to its strengths, moving online and providing frictionless, customer-centric, omnichannel capabilities is a powerful foundation for a strategy.To drive this evolution, Emporix has recently launched a Commerce Execution Platform (CXP) that optimizes customer interactions in real-time, by identifying inefficiencies in business processes, providing actionable insights and executing them automatically. CXP enables businesses to create automated workflows (called execution scenarios) using a low-code editor, which are then launched within a visual UI. These execution scenarios then identify and fix inefficiencies on the e-commerce platform in real-time, automatically. This reduces the ‘time to apply insights’ from weeks to real-time, and as a platform-agnostic MACH technology, CXP can be used on top of any commerce platform.The Emporix Digital Commerce Platform (DCP) manages advanced commerce in B2B and B2C with a state-of-the-art composable architecture. Retailers, wholesalers, manufacturers and brands can innovate, then iterate their business models and their unique business processes by consuming existing core commerce services à la carte. This enables the business to focus existing and new resources on what makes it special.Emporix enables this with a cloud-native architecture based on headless microservices and an API-first approach. As a multi-tenancy concept, Emporix DCP is extensible on all levels and continuously delivers new features. The platform delivers packaged capabilities throughout end-to-end business processes via a Management Dashboard. Businesses can serve touchpoints consistently, combining best-of-breed capabilities and agile development.Emporix was born in the Cloud and has introduced the principles of MACH architecture to customers since it first launched. Emporix joined the MACH Alliance in November 2022 to advocate MACH technology and support customers on their path to MACHified commerce. To this end, Emporix has already built integrations with Algolia, Cloudinary and Contentful, with the integrations with Algolia and Cloudinary currently used by all Emporix customers.For further detail on MACH at Emporix, please <a href="mailto:info@emporix.com" target="_blank">contact the team.</a>

Eberhardt Weber

<h3>Orchestrating composable commerce with MACH-based ERP</h3>When considering the restrictions of legacy software, or the inhibitions of the suite-based approach that MACH addresses, one of the first technologies that comes to mind is enterprise resource planning, or ERP. Vendors in this space have been some of the keenest and most determined advocates of a suite-based, one-stop-shop strategy for technology investment.It is against this backdrop that Actindo’s vision of ‘how enterprise software should be,’ has led to the German vendor becoming the first MACH-Alliance certified, composable ERP and order management system.Bringing ERP into the composable era enables brands, retailers and manufactures to orchestrate any front-end, back-end or legacy system to use their data to accelerate workflows, and automate processes across systems, touchpoints, databases, data warehouses, and AI solutions.With a MACH-based ERP, these businesses can either deploy a flexible core solution or apply a scalable layer on top of an existing ERP to maximize the return on existing investment.Then, by using low-code tools that accelerate user uptake, Actindo enables individuals to exploit visual interfaces with simple logic and drag-and-drop features, instead of relying on extensive coding languages.This is part of the Actindo mission to help organizations accelerate the delivery of their digital initiatives with a MACH-based platform that breaks the reliance on IT for new digital strategies. In an era when all business is digital, businesses now aim for hours instead of months when it comes to launching new business models or capturing market opportunities.This shift has led Actindo to pioneer cloud ERP and then embrace the MACH approach to disrupt the traditional commerce stack. As the first MACH-Alliance certified ERP, Actindo has developed relationships to manage a unified customer experience across multiple composable commerce vendors.Actindo brings a reputation for intense innovation to these relationships. Actindo Core1 is a modern cloud-native hybrid platform, combining a headless digital commerce ERP and integration capabilities to enable advanced transactional business models that go beyond the limits of established ecommerce, retail, and desktop examples.The Actindo future is built on this rapid evolution of digital commerce that has been so prominent in recent years. As the platform has adapted and grown with the new demands of the market, Actindo seeks to capitalize on its extensive research and development, to deliver scale and transformational growth to companies throughout Europe and beyond.

Boris Krstic

MACH Alliance partnerships:

Actindo.com

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Actindo

<h3>Let your products tell their story with Akeneo’s best-of-breed technology and extensive partner network</h3>Akeneo Product Cloud helps you manage, enrich, and innovate product record. With seamless data management, efficient AI supplier onboarding, and a comprehensive app store tailored to support business and buyers’ needs.The market for technologies that fuel product experiences - including product information management (PIM) - is expanding rapidly, with reports citing annual growth rates of more than 25%. This is driven by brands and retailers in B2C and B2B alike, as they seek to unlock growth through product experiences as either an entrance to a new market, or an expansion to existing sales and marketing channels.Akeneo aims to help these businesses by offering a platform that empowers them to capitalize on new channels and market opportunities with a complete, composable SaaS-based solution for managing, orchestrating, activating, and optimizing the entire product record. This drives compelling, consistent product experiences across all owned and unowned channels and routes-to-market.Combined with Akeneo App Store, Akeneo Product Cloud empowers businesses to deliver world-class product experiences that unlock growth by driving improved customer experiences, increased sales, reduced time-to-market, accelerated expansion, and increased team productivity.Akeneo’s strategy has been to develop an extensive, standardized ecosystem based on an open, highly scalable SaaS platform that integrates with a wide range of composable commerce technologies. This has already seen the inclusion of a range of more than 130 connectors, add-ons, and integrations via the Akeneo App Store.These values mirror those of the MACH Alliance, and Akeneo is a strong advocate for the power of open and integrated technology that helps organizations unlock revenue. Openness and collaboration lie at the heart of Akeneo’s technology, to help brands dismantle silos that can hamper best practices for product experiences.Innovation at Akeneo has focused on centralizing, enriching, orchestrating, and activating the entire product record, and enabling the measurement of product data quality. This demands an open API architecture that integrates seamlessly with existing legacy systems and future technology investments.This has been seen in the ‘Tailored Exports’ functionality, which allows users to take their internal product catalog structure and syndicate the data by mapping to an external recipient’s requirements that don’t have any automation endpoints - such as a new marketplace or small retail chain - without having to recreate the information, saving substantial time spent on manipulating files while still delivering omnichannel product experiences.Looking to the future, the Akeneo Product Cloud is being developed as the composable solution that removes silos to managing, orchestrating, and optimizing the entire product record, accelerates the activation of product information across all owned and unowned channels, and dramatically improves product information quality and accuracy through analytics and insights.Akeneo remains fixed on enabling the growth of its customers through the next wave of product experiences.For further detail on MACH at Akeneo, please contact <a href="mailto: marketing@akeneo.com" target="_blank">the team.</a>

 Fred de Gombert

MACH Alliance partnerships

akeneo.com

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Akeneo*

<h3>MACH-based, blazing-fast AI search at massive scale: Algolia</h3>
 Algolia is the world’s only end-to-end AI search and discovery platform. Our engineers invented a breakthrough use of AI to create exponentially better search &amp; discovery. Our proprietary NeuralSearch technology combines vector-based natural language processing &amp; keyword matching in a single API.Algolia empowers both builders and business users with a better way to build unique, engaging end user experiences at Internet scale to predict what customers want, giving them better search experience which drives user satisfaction and revenue.Using artificial intelligence (AI), Algolia’s Search and Recommend APIs simplify the ability to understand users’ intent to personalize experiences and offers — even from "first visit” and “first search”. This enables customers to discover goods, offers, and content so quickly, that they don’t go anywhere else.Search and recommendations are more than simply a set of results. It’s the instant gratification that a customer gets from being understood, as the product that they seek is surfaced in milliseconds, generating the maximum yield from any interaction.Algolia powers 1.7 trillion searches a year and indexed 30+ billion records – putting this in context, that’s bigger than Bing, Yahoo, Baidu, Yandex, and DuckDuckGo combined.As the first Search &amp; Discovery platform to join the MACH Alliance in June 2020, Algolia is fully aligned with the mission to "Future proof enterprise technology and propel current and future digital experiences." With more than 17,000 customers, Algolia has worked with many MACH members to bring the best composable experiences to life including 2022 MACH Award recipients Harry Rosen, selfologi, and Embonor.There have never been more ways to interact with an application through multiple digital touch points – the web, mobile, connected devices, and more.At Algolia, we are laser-focused on providing the best search experience that is fast, scalable, personalized and easy to implement for developers but also easy to use for business teams.For further details on MACH at Algolia, please&nbsp;<a href="http://partners@algolia.com/">email the team</a>.

Bernadette Nixon

MACH Alliance partnership's

Algolia Website

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Algolia

<h3>MACH-driven technologies for the digital markets of today and tomorrow</h3>Following the unprecedented digital adoption driven by COVID-19, businesses face a critical issue: consumers are all online, but how does an organization keep them there? How can brands convince customers to choose them over the competition when the choice is almost frictionless?The response has been the development of personalized commerce experiences, driven by data. Bloomreach empowers brands to unify critical product and customer data and use those insights to power highly relevant journeys that span every digital channel. Bloomreach enables this with a suite of products that spans three core disciplines: Engagement, an omnichannel marketing solution, Discovery, AI-powered product discovery, and Content, a headless CMS.Whilst Bloomreach is a recent addition to the MACH Alliance, joining in November 2022, its road to certification began 24 months prior. Following a strategic commitment to a headless future, Bloomreach undertook a thorough evaluation of each of its products, through the lens of composable commerce. As a result of such a comprehensive focus, Bloomreach brings differentiated value to the MACH Alliance as the first solution in the community that offers a customer data platform with marketing automation. Bloomreach’s collaboration with customer MKM Building Supplies is an example of this commitment to MACH. MKM is a leading independent builders’ merchant in the UK.Based on a unique, customer-focused business model, MKM sought to modernize the digital experience it offered to its customers. This revolved around the development of a consumer-grade experience in a B2B market that has been dogged by legacy thinking and technology. Based on the Bloomreach Commerce Experience Cloud, connected to a new website built with Vue Storefront and BigCommerce, Bloomreach has delivered the technological backbone for composable growth in a market that saw some of the most profound pandemic impact.Looking to the future Bloomreach will leverage its customer data engine for real-time personalization, expand business tooling and data insights to accelerate ROI and accelerate adoption to deliver a connected personalized e-commerce experience.For further detail on MACH at Bloomreach please <a href="mailto: tjeerd.brenninkmeijer@bloomreach.com" target="_blank">contact the team.</a>

Raj De Datta

bloomreach.com

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Bloomreach*

<h3>Democratizing development for better digital experiences</h3>The collaboration and innovation that drives the MACH community can be seen as a relentless push to democratize software development. The perceived differences between traditional developers that make software and the actual users (be they consumers or employees) are often exaggerated. The common goals of better business, more rewarding work and creating compelling experiences are easily overlooked. This is a cultural obstacle that frustrates the design of the next generation of technology. Builder.io seeks to address this friction by visualizing code and allowing anyone to be a part of the building process. Builder.io offers the world’s first Visual CMS - a component-driven approach to content management that connects to any technology stack and gives teams control over their content development workflow. Based on a “plug and play” approach to digital experience building Builder.io empowers mixed development to drive accelerated growth with ‘all-hands’ teamwork. Builder.io supports the ideal developer experience where content is not in code or hard-coded templates that are tied to fields and schemas. Developers create sections across their sites and apps that they want business teams to control. They then use a design system and library of components to drag and drop as building blocks to create digital experiences. Bulider.io also provides primitive elements – like text, images, videos, carousels, accordions – so that users with the appropriate permissions can create bespoke experiences, whilst still on-brand and performant. Developers have a more efficient approach to content development that frees their time to tackle higher-value projects. Business teams have more autonomy and can manage digital experiences without relying on developers.This eliminates workflow bottlenecks that frustrate development, hinder growth, and damage team morale. Instead, organizations can adopt a collaborative content development approach by giving both developers and business teams what they need. Builder.io joined the MACH Alliance in 2021 to bring this democratization of best-in-breed technology to the foreground. Builder.io has since collaborated with members across various joint merchant RFPs, and co-marketing initiatives.The team from Builder.io contributes free, open-source innovations such as Mitosis, its universal compiler that has enabled these joint teams to write code once and compile to any other framework, and Qwik, a new frontend framework. These demonstrate the Builder.io commitment to making digital experiences faster for everyone. Building on these partnerships, Builder.io is set to develop features that help break the workflow bottlenecks which often hold back growth and development. With Builder you can shorten your content roadmaps from months to minutes, whilst continuing to create and contribute to projects that are designed to improve site speed and performance and to keep up with shopper demands.For further details on MACH at Builder.io, please <a href="mailto: julia@builder.io" target="_blank">email the team.</a>

Steve Sewell

Builder.io

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Builder.io*

<h3>A content-centric MACH evolution</h3>In the online world, content defines experience. It determines how colleagues collaborate, share and access information. It is the expression of how customers engage with their preferred brands. Consequently, success in this digital-first era means blending content, such as video, photos, text and audio, to create compelling products and experiences on any device. Digital builders – developers, content creators, architects and marketers - are the creative force behind customer engagement.But most digital content created is used once and then stored in silos, inaccessible and difficult to find and reuse. This wastes time, frustrates teams and misses opportunities. Instead of evolving the digital experience, teams are stuck reinventing the wheel.Contentful is a composable content platform that recognizes that web CMS simply isn’t suited to supporting the wide array of digital channels people use.With structured content, unified in a single platform designed for digital business, Contentful makes it possible to create once and publish everywhere, putting content at the heart of every interaction.As an inaugural member of the MACH Alliance, Contentful endorses and advocates passionately for the Alliance’s goals of educating companies on the value of the composable approach. Contentful partners with a considerable proportion of MACH Alliance members and has worked on many joint projects.Contentful currently focuses its API-first, composable content platform approach on developing task-focused workflows and functionalities for specific jobs to be done, increasing the impact of content on the end-user experience.This spans the specific needs of exploratory projects or small teams, to enterprise organizations creating digital experiences for multiple regions, brands, and applications.Recent innovations from Contentful include the App Framework that enables customers and partners to build a variety of apps that may become available on the Contentful Marketplace. Contentful released its first-party apps in March 2021 to provide an interface for content teams throughout a business.In October 2022, Contentful rolled workflows and automation into its Contentful Studio add-in product to provide even greater capabilities for content teams - both technical and non-technical - to work independently but in coordination, enhancing collaboration and supporting governance.Additional new releases include orchestration of multiple content repositories and further work on the Contentful portfolio of partner integrations across commerce, personalization, and experience orchestration. All these integrations serve to create the digital workspaces that support the way different content teams prefer to work.

Karthik Rau

contentful.com

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Contentful

<h3>Visual media at MACH-speed</h3>Consumers today demand visually rich experiences. It is no longer enough for a brand to have a compelling story. That story must be told in a compelling way. In an age of ubiquitous, high-speed networks, mobile devices with high resolution screens and on-demand services such as Netflix or Disney+, a compelling narrative means lots of imagery, video and interactive options. And of course, these experiences must be performant, regardless of the digital channel that the consumer is using.As the explosive demand for visually-rich online experiences has shown, the volume of media required to meet this market hunger is humanly impossible to manage. An intelligently automated, media-centric solution is the only viable option. This is the basis of The Cloudinary Media Experience Cloud: an end-to-end rich media management and delivery SaaS platform for delivering highly engaging visual experiences at scale.The platform currently has more than 60 billion assets under management, across thousands of customers, and more than a million users. With Cloudinary Programmable Media, developers can automate image- and video-processing tasks and oversee media at scale with robust APIs, modern SDKs, and content-aware AI capabilities. Cloudinary’s Digital Asset Management (DAM) uses intelligent automation to supercharge the creation of asset variations, eliminating tedious and time-consuming work.Recognizing that it has been API-first, SaaS, headless and microservices based from inception, Cloudinary joined the MACH Alliance in August 2021. Since then, Cloudinary has collaborated with MACH members through joint events and content. As a sign of the Cloudinary commitment to MACH, the company has also appointed senior members throughout various business functions, to focus on making these Alliance partnerships successful.Throughout all these collaborations, Cloudinary is committed to pioneering this new product category to provide its customers with everything they need to manage rich media assets across the entire lifecycle. Cloudinary is innovating continuously to support emerging formats and new media types, eliminating the need to develop or maintain expertise across product and engineering teams. As an active Alliance member, Cloudinary remains committed to ensuring brands have everything they need to build modern tech stacks and deliver engaging experiences across all digital channels with high quality, high performant, rich media.For further information on MACH at Cloudinary, please <a href="mailto:mach@cloudinary.com" target="_self">contact the team.</a>

Itai Lahan

cloudinary.com

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Cloudinary*

<h3>Connecting all the data in the composable stack</h3>The ability to integrate new, MACH-based technologies is often taken for granted. But many businesses are presented with the complex challenge of unifying the data within a myriad of technologies such as legacy ERP or product information systems that were not built with a MACH approach.This data needs to be discovered, connected and made available in real-time to feed into the new generation of modern customer experience (CX) apps. As companies try to deploy to a composable strategy, they must overcome this challenge, whilst avoiding expensive ‘rip and replace’ programs.Occtoo is a cloud-native, Experience Data Platform used by digital teams to connect data and content in composable and hybrid stacks. Occtoo brings legacy technology into a MACH age, by simplifying and integrating enterprise data from back-end systems such as CRM or ERP. This is combined it with behavioural and contextual data, and made available anywhere, in real-time, for any front-end to consume.Since joining the MACH Alliance in November 2019, Occtoo’s belief in driving the interoperability of modern software has pushed this unique capability to unify hybrid stacks.This can be seen in Occtoo’s partnership with MACH Alliance members Valtech and Contentstack for luxury brand Cartier.Cartier sought to unlock sales by improving the in-store customer experience. As part of the solution, Occtoo powers a mobile app for store associates, designed specifically for customers searching for watches.The app activates data from several systems including the ERP and PIM software, combined with instant access to real-time catalogue, stock and pricing information, that is localized across languages, currencies and collections, to ensure the data is relevant.With the data integrated and activated by Occtoo and delivered via an app built by Valtech, sales associates can focus more on delivering a customer experience suitable for a top tier luxury brand.Looking to the future, Occtoo will expand its no code/low code platform, to enable CX and digital professionals with no coding skills to have instant access to the data necessary to continuously develop the customer experience.This is born of a focus on overcoming the lack of collaboration and internal friction between technology and digital teams.Occtoo believes that the main restriction in innovating the next generation of customer experience is fast, simple access to data for these collaborative ‘digital’ teams.By focusing on surfacing, then connecting data at enterprise-sized retailers, Occtoo’s Experience Data Platform will make point-to-point integrations a thing of the past and enable digital experience creation at a pace previously unseen.For further information on MACH at Occtoo, please <a href="https://www.occtoo.com/book-demo?utm_campaign=Partnership%20%2F%20MACH%20Alliance%20&utm_source=MACH%20book&utm_medium=MACH%20book&utm_content=MACH%20Alliance%20Book%20demo%20with%20Occtoo" target="_blank">contact the team.</a>

Niclas Mollin

occtoo.com

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Occtoo

emporix.com

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