Views and Facts

We have reached a tipping point. Companies need to transform the way they do business. In many cases companies must transform their businesses completely in order to become more responsive, agile and to stay competitive. Luckily, a shift in approach from enterprise suites to MACH – microservices, API, Cloud and headless – technologies, is helping to unlock business transformation, at speed.

It will be no surprise that in the face of massive disruption, brands are looking for new ways to engage with and mobilise their customer base. We are no longer in a world where companies can have a single online presence and expect to meet the demands of their customers, partners or suppliers. Instead, they need to deliver multifaceted, personalised and connected experiences across various physical and digital touchpoints; experiences that engage, move and convert. Furthermore they need to offer a customer experience that surpasses that of their competition and to capitalise on the ancillary ‘added-extra’ services that will help them to secure recurring revenue streams, across multiple channels.

Take manufacturing as an industry example; these were firms that were fine-tuned for the 20th century economy which rewarded the efficiencies of scale and the globalisation of the supply-chain. Their market position now depends on their ability to transform their business at speed. They are racing to become more agile, responsive and adapted to continuous changes and market competition. They will need to embrace new digital capabilities and harness tools that will enable them to deliver better customer experiences and improve business operations. From empowering sales reps with the insights and capabilities to better respond customer needs, to the development of a more versatile supply chain that’s more in line with how customers are consuming services and products.

When we apply a MACH approach to those challenges; the introduction of microservices means faster deployment times and a removal of legacy technology dependencies. Cloud hosting means the ability to scale at pace, adding new sites, systems and functionality without slowing everything else down in the process. By decoupling the front and back-end technologies brands can enable their teams to respond faster to changing market conditions and to deliver a UX that maximises conversion. It’s this ability to make connections between traditionally siloed streams of the business like CRM, Data and Commerce, that gives brands the power to see what’s really going on in their business and be much more intuitive in their response. In times of disruption or rapidly changing market conditions, you need tools and technologies that will enable you to make better business decisions faster, to continuously innovate and to incorporate continuous feedback to drive better outcomes.

Companies need to rethink their organisations if they want to become more agile, reactive and innovative. They also need to rethink their digital platforms to make them more responsive, frictionless and to be able to direct content to any touchpoint at any time. Finally, these platforms must continuously evolve to support always-on consumers and to provide the necessary scalability to cope with fast-growing demand. Success requires a new generation of solutions that have this adaptability at their core. They must be easily configurable, present everywhere and infinitely scalable with perfect performance, even in the face of unknown demand.

To achieve success with MACH technologies, brands really need to work with a strategic partner to support them in the design and implementation of these kinds of solutions. As a leader in this field, we’re really excited to be part of the MACH Alliance, to develop and share knowledge and best practices, and to help customers take the right approach to selecting and building these modern platforms.

For brands to unlock their transformation potential, to be able to scale and respond to disruption—whether that’s a shifting customer trend or a global pandemic—they must challenge the status quo, apply modern approaches and Transform by Doing.

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