How MACH architecture helps you prepare for the Black Friday traffic?

Navigating Black Friday is a real challenge for enterprises, especially when it comes to wrangling high traffic. The ripple effect hits eCommerce platforms, impacting both the behind-the-scenes backend and the user-friendly frontend – think web and app interfaces, payment systems, pricing and promotion software. To ensure everything runs smoothly during the peak rush, enterprises must actively tackle and manage these traffic spikes.

Let’s look at how MACH architecture supports optimal performance during sales events.


How Black Friday traffic challenges monolithic ecommerce platforms?


  1. Managing concurrent user sessions
    Surging demand stresses server resources, particularly exposing vulnerabilities in the database layer. This elevates the risk of performance bottlenecks, hurting the overall user experience and potentially resulting in substantial losses during Black Friday and Cyber Monday sales.


  2. Scalability concerns
    Classic monolithic architectures often struggle with horizontal scaling, restricting their ability to handle spikes in user volume. Obtaining the right number of CPUs is crucial for businesses running Black Friday promotions on-site.Conversely, companies collaborating with a cloud provider may feel pressured to opt for a pricier plan, often requiring a multi-year commitment to ensure peak performance. This approach is not cost-effective. If traffic exceeds initial projections, customers may experience website slowdowns or crashes during peak demand periods.


  3. Lower data consistency causing a bad customer experience
    The fast-paced nature of Black Friday transactions heightens complexity, underscoring the critical need for data consistency. The challenge involves ensuring uniformity across the distributed network and facilitating simultaneous system updates to avoid errors.In the absence of real-time communication between systems, issues may emerge, for example where customers place orders for more products than are actually available. This can lead to potential delays in delivery or order cancellations, resulting in a negative customer experience or financial losses.


  4. Points of failure in third-party integrations
    Potential points of failure can arise from custom-coded third-party integrations, such as payment gateways and external APIs. The increased transactional load on Black Friday can strain these integrations, leading to service degradation or complete failures.


How MACH architecture supports traffic spikes on Black Friday?

Moving away from the traditional monolithic approach, MACH introduces a shift by offering flexibility and scalability to accommodate changing customer demands and fluctuating performance requirements.

The MACH architecture empowers enterprises to get ready for Black Friday and other seasonal traffic spikes in the following way:

  1. Scalability
    In contrast to monolithic solutions, MACH not only handles unpredictable Black Friday traffic spikes but also sidesteps the performance issues and high CPU costs typically linked with traditional systems. The modular and independent nature of microservices within MACH plays a crucial role in effective load distribution, enabling each component to scale horizontally.
  2. Better customer experience
    MACH's microservices guarantee continuous responsiveness during traffic surges, delivering customers a smooth shopping experience.

  3. Reduced payloads
    Within the MACH architecture, different services communicate through API calls within an event-based framework. This ensures that data transmission between systems occurs ad-hoc, triggered by events like placing an order. The outcome is a streamlined process where only the necessary and specified data is transmitted, leading to a substantial reduction in payloads.

  4. Cost-effectiveness
    The MACH architecture achieves cost-effectiveness by enabling independent scaling of components, mitigating unnecessary costs, and providing an optimal solution for tackling Black Friday challenges. In contrast to monolithic solutions requiring optimization of the entire package, MACH architecture allows precise scaling, ensuring payment only for the services required for increased API calls.
    Additionally, MACH software providers often offer flexibility in purchasing extra API call packages for specific months, anticipating higher traffic, without inflating yearly subscription costs.

  5. Geo-redundancy
    Incorporating geo-redundancy into the MACH architecture enhances system reliability during Black Friday events. Through duplicating and distributing resources across multiple geographic locations, the influence of localized failures is minimized. This ensures a consistent and reliable customer experience, even during unforeseen events.


MACH-architecture guarantees:


Performance optimization

Constructed on a responsive foundation, the MACH architecture enhances performance through dynamic resource allocation. The key lies in fine-tuning contracts based on demand, enabling platforms to adjust to peak loads. Central to this adaptability are the SLAs that ISVs must provide, ensuring alignment with the dynamic demands of eCommerce.

Full elastic consumption maintains optimal performance at the lowest possible cost. ECommerce platforms utilizing MACH can efficiently scale spending based on real-time needs, increasing resource usage during specific months.

Cloud-native infrastructure for reliability

The cloud-native approach bolsters system reliability through built-in redundancy and fault tolerance. By dispersing services across multiple servers and data centers, the architecture reduces the risk of single points of failure—especially crucial during Black Friday, where any downtime can lead to significant revenue loss.

Smooth customer journey across different channels

Come Black Friday, MACH's headless architecture streamlines promotional content delivery to diverse endpoints, encompassing websites and mobile apps. Functioning as an e-commerce platform, the CMS, PIM, and promotion engines communicate pricing and promotion details to all channels via APIs, ensuring uniformity in information relayed to customers across their entire shopping journey.

Promotion management within MACH Architecture

The unified MACH promotion engine powers all front-end applications and collects data on purchases and applied promotions, making fraud prevention easier as the system validates customer eligibility against all purchases, regardless of the channel. In contrast, utilizing distinct promotion systems for web, app, and POS systems could introduce vulnerabilities, potentially enabling customers to exploit a single-use coupon code multiple times.

Beyond the advantages in performance and scalability, MACH Architecture equips companies to launch more effective Black Friday promotions. How?

Better promotional ROI thanks to connected systems

The MACH architecture enables direct and real-time communication among CRM, CDP, commerce, and promotional software, fostering personalization and contextualization of offers. In contrast, traditional monolithic systems limited enterprises to generic offers, such as a flat 30% off for all, lacking flexibility and precision.

Within the MACH architecture, advanced promotional scenarios become achievable, for instance:

  • discounting products down to the minimum margin level based on exact product prices and margins,
  • offering discounts only on products the customer has never purchased before,
  • providing specific discounts tailored to customer segments or locations,
  • dynamically displaying available promotions to each customer in real-time.

The result is the development of personalized promotion pages for each customer. These micro-targeting capabilities not only elevate the customer experience but also play a pivotal role in effectively managing the promotional budget and preventing fraud. Significantly, these functionalities are empowered by the real-time API communication between the interconnected systems in the MACH architecture.


What to make out of this?


As Black Friday looms, view it not merely as a shopping event but as a chance to revamp your eCommerce strategy. Armed with the scalability of MACH architecture, your promotions can stand out, delivering genuine value. Features like flexible subscription pricing, auto-scaling, personalized incentives, and adept handling of massive traffic are significant elements that enhance your promotions and enrich the user experience.

In your Black Friday preparations, remember that promotions extend beyond mere discounts; they are opportunities to integrate suitable technologies and forge connections with your customers. Leverage MACH architecture to make this Black Friday a significant milestone in your eCommerce journey – a moment where scalable promotions not only drive transactions but also leave a lasting impact.